Question 1

Originally,another name for Generation X was 'slackers.'

Accepted Answer

A) True 
 B)False  True

Question 2

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Accepted Answer

A) True 
 B)False  False

Question 3

As we age,our values and priorities change.Researchers have identified a set of key values that motivate older consumers.Marketing strategies aimed at the grey market should relate to one or more of these motivational factors to be successful.Select one of them and describe how marketers have applied it.The key values are:
-Autonomy
-Connectedness
-Altruism

Accepted Answer

-Autonomy-mature consumers want to lead active lives and be self-sufficient.
-Connectedness-mature consumers value the bonds they have with friends and family.
-Altruism-mature consumers want to give something back to the world.

Question 4

Which of the following best describes the concept of a teenager?

Accepted Answer

A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between 13 and 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 or 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. 
A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between 13 and 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 or 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.

Question 5

Hillary is a typical teenager.She sees and hears ads all the time.Most of the time they are pretty good,but some ads have a trait that really bothers her.What is that trait most likely to be?

Accepted Answer

A)  Hillary is bothered by companies that run ads that stay true to their brand image and spend a lot of time backing up what they say. 
B)  Hillary is bothered by ads that talk down to her. 
C)  Hillary doesn't like product ads that the promoters think must be entertaining. 
D)  Hillary doesn't like ads that show problems teenagers face, especially when they aren't treating these problems in a very serious manner. 
A)  Hillary is bothered by companies that run ads that stay true to their brand image and spend a lot of time backing up what they say. 
B)  Hillary is bothered by ads that talk down to her. 
C)  Hillary doesn't like product ads that the promoters think must be entertaining. 
D)  Hillary doesn't like ads that show problems teenagers face, especially when they aren't treating these problems in a very serious manner.

Question 6

Members of which of the following age cohorts are part of today's grey market?

Accepted Answer

A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  The War Baby Generation 
A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  The War Baby Generation

Question 7

Australians over the age of 50 are the focus of almost 50 per cent of advertising.

Accepted Answer

A) True 
 B)False

Question 8

Explain the concept called 'age cohort.' Briefly explain how marketers might use this concept to segment markets.

Accepted Answer

An age cohort consists of people of simi

Question 9

Researchers measure ________ on dimensions that include 'feel-age' and 'look-age.'

Accepted Answer

A)  chronological age 
B)  perceived age 
C)  age cohort 
D)  social age 
A)  chronological age 
B)  perceived age 
C)  age cohort 
D)  social age

Question 10

Age cohorts share similar problems because they are more genetically similar than people from different cohorts.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Accepted Answer

A)  Growth versus restriction 
B)  Autonomy versus belonging 
C)  Idealism versus pragmatism 
D)  Narcissism versus intimacy 
A)  Growth versus restriction 
B)  Autonomy versus belonging 
C)  Idealism versus pragmatism 
D)  Narcissism versus intimacy

Question 12

Which of the following best explains why marketers view teens as 'consumers-in-training'?

Accepted Answer

A)  Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents. 
B)  Marketers typically do not begin targeting consumers until they are teenagers. 
C)  Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. 
D)  Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come. 
A)  Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents. 
B)  Marketers typically do not begin targeting consumers until they are teenagers. 
C)  Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. 
D)  Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Question 13

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

Accepted Answer

In the early 1990s,Gen Xers were identif

Question 14

Jane is a Baby Boomer.How is Jane most likely to be different from her mother when her mother was 60-years old?

Accepted Answer

A)  Jane is going to have fewer resources for retirement than did her mother. 
B)  Jane will think of herself as being much older than her mother did at the same age. 
C)  Jane will no longer be interested in youthful styles, while her mother was likely to retain such interests. 
D)  Jane is much more likely to be physically active than her mother was at the same age. 
A)  Jane is going to have fewer resources for retirement than did her mother. 
B)  Jane will think of herself as being much older than her mother did at the same age. 
C)  Jane will no longer be interested in youthful styles, while her mother was likely to retain such interests. 
D)  Jane is much more likely to be physically active than her mother was at the same age.

Question 15

If you were a person born between 1946 and 1964,you would be called a ________.

Accepted Answer

A)  Baby Boomlet 
B)  Baby Buster 
C)  War Baby 
D)  Baby Boomer 
A)  Baby Boomlet 
B)  Baby Buster 
C)  War Baby 
D)  Baby Boomer

Question 16

Martha Sheppard is approaching 70.She wants to give something back to her community.She works hard at her church as a pastoral care volunteer,at her local hospital as a greeter,and for a local AIDS prevention and treatment centre as a nurses' aide and volunteer.She believes that she can make a difference.Martha is an example of a senior citizen who is emphasising altruism as a key value.

Accepted Answer

A) True 
 B)False

Question 17

The cohort of consumers born between 1965 and 1985 has been labelled ________,or 'baby busters.'

Accepted Answer

A)  War Babies 
B)  the Lost Generation 
C)  Generation X 
D)  Baby Boomlets 
A)  War Babies 
B)  the Lost Generation 
C)  Generation X 
D)  Baby Boomlets

Question 18

Which of the following is true about the phenomenon of nostalgia?

Accepted Answer

A)  Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. 
B)  Adults older than 50 are particularly susceptible to nostalgia, but people younger than 40 are more likely to reserve their warm feelings for future events. 
C)  Most adults are about equal in the amount of nostalgia they feel. 
D)  Nostalgia is an important marketing variable, but researchers have no reliable methods of measuring it. 
A)  Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. 
B)  Adults older than 50 are particularly susceptible to nostalgia, but people younger than 40 are more likely to reserve their warm feelings for future events. 
C)  Most adults are about equal in the amount of nostalgia they feel. 
D)  Nostalgia is an important marketing variable, but researchers have no reliable methods of measuring it.

Question 19

An age ________ consists of people of similar ages who have undergone similar experiences.

Accepted Answer

A)  culture 
B)  paradigm 
C)  cohort 
D)  model 
A)  culture 
B)  paradigm 
C)  cohort 
D)  model

Question 20

People born between the two World Wars are part of the Silent Generation.

Accepted Answer

A) True 
 B)False

Originally,another name for Generation X was 'slackers.'

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Which of the following best describes the concept of a teenager?

Hillary is a typical teenager.She sees and hears ads all the time.Most of the time they are pretty good,but some ads have a trait that really bothers her.What is that trait most likely to be?

Members of which of the following age cohorts are part of today's grey market?

Australians over the age of 50 are the focus of almost 50 per cent of advertising.

Explain the concept called 'age cohort.' Briefly explain how marketers might use this concept to segment markets.

Researchers measure ________ on dimensions that include 'feel-age' and 'look-age.'

Age cohorts share similar problems because they are more genetically similar than people from different cohorts.

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Which of the following best explains why marketers view teens as 'consumers-in-training'?

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

Jane is a Baby Boomer.How is Jane most likely to be different from her mother when her mother was 60-years old?

If you were a person born between 1946 and 1964,you would be called a ________.

The cohort of consumers born between 1965 and 1985 has been labelled ________,or 'baby busters.'

Which of the following is true about the phenomenon of nostalgia?

An age ________ consists of people of similar ages who have undergone similar experiences.

People born between the two World Wars are part of the Silent Generation.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Individual Decision Making

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

The Culture of Consumption

Filters

Exam 13: Age

Originally,another name for Generation X was 'slackers.'

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Which of the following best describes the concept of a teenager?

Hillary is a typical teenager.She sees and hears ads all the time.Most of the time they are pretty good,but some ads have a trait that really bothers her.What is that trait most likely to be?

Members of which of the following age cohorts are part of today's grey market?

Australians over the age of 50 are the focus of almost 50 per cent of advertising.

Explain the concept called 'age cohort.' Briefly explain how marketers might use this concept to segment markets.

Researchers measure ________ on dimensions that include 'feel-age' and 'look-age.'

Age cohorts share similar problems because they are more genetically similar than people from different cohorts.

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Which of the following best explains why marketers view teens as 'consumers-in-training'?

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

Jane is a Baby Boomer.How is Jane most likely to be different from her mother when her mother was 60-years old?

If you were a person born between 1946 and 1964,you would be called a ________.

The cohort of consumers born between 1965 and 1985 has been labelled ________,or 'baby busters.'

Which of the following is true about the phenomenon of nostalgia?

An age ________ consists of people of similar ages who have undergone similar experiences.

People born between the two World Wars are part of the Silent Generation.

Buying,having and Being

Perception

Learning and Memory

Personality

Motivation and Values

The Self

Attitudes and Attitude Change

Individual Decision Making

Buying and Disposing

Groups and Social Connections

Australian Culture and Lifestyle

Income and Social Class

The Culture of Consumption

Filters