Exam 7: Web 2.0 and Social Technology

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Tumblr is a microblogging service that is designed to be easy for users to post ________ and update their blogs frequently.

(Multiple Choice)
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Recommend two ways in which organizations can use enterprise mashups and/or social media monitoring tools to improve business performance.Explain the benefits of each of your recommendations.

(Essay)
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________ allow teams to collaborate on the creation and editing of documents.

(Multiple Choice)
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Examples of ________apps include pop-up windows,validation of webform inputs,and images that change when a cursor passes over them.

(Short Answer)
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A collection of software tools used by developers for writing applications that run on a specific device or platform is called a(n)__________.

(Multiple Choice)
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KLM Royal Dutch Airlines was forced to develop its use of Twitter and Facebook,in response to questions from travelers who were grounded by volcanic ash.This was the beginning of KLM's ________________.

(Multiple Choice)
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With ________ media content goes from the technology to the people,but with ________ media,people create and control the content.

(Multiple Choice)
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All of the following are considered AJAX technologies for Web 2.0 except __________.

(Multiple Choice)
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If you are a Facebook member and you visit another site,for example,Yelp,you can use your Facebook username and password to login to the other site.This is called a(n)_____________.

(Multiple Choice)
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Twitter is a customer service channel.

(True/False)
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The Google brand name appears on thousands of websites due to its ________ API.

(Short Answer)
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Web 2.0 is also referred to as the Enterprise Web.

(True/False)
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A collection of software tools used by developers for writing applications that run on a specific device or platform is called a(n)__________.

(Short Answer)
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WordPress is one of the leading platforms for ________.

(Short Answer)
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________ allows users to subscribe to multiple blogs or other digital sources and have the content displayed in a single application.

(Multiple Choice)
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Which of the following is not a feature or characteristic of subscription monitoring tools?

(Multiple Choice)
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In recent years,companies have created online communities for the purpose of identifying market opportunities through ________,which is a model of problem solving and idea generation from the collective talents of many people.

(Multiple Choice)
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Most advocacy groups engage in hashtag activism by using Twitter to maintain awareness about their cause and to influence people's attitudes on key issues.

(True/False)
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Fortunately,many popular APIs are closed source,which means that anyone can use them for free although there may be other terms and conditions placed on their use.

(True/False)
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Which is not a characteristic of Web 2.0?

(Multiple Choice)
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