Exam 7: Web 2.0 and Social Technology

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Yelp.com has an API that allows sites like Zillow.com to use Yelp's information when displaying features of homes and neighborhoods to prospective customers.This is a good use of ________________ technology.

(Multiple Choice)
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Twitter is a social network where the dominant focus is on reporting both private and public news stories.

(True/False)
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Most high end social media monitoring tools report information using a(n)________ interface,which graphically represents the data it collects.

(Short Answer)
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The most important thing that users can do to protect their privacy and identity on social sites is to ________.

(Multiple Choice)
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Diigo and Delicious are ________ tools.

(Multiple Choice)
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________ is an object-oriented language used to create apps and functionality on websites.

(Short Answer)
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One of the newest social media sites where images self-destruct 10 seconds after being viewed is _______________.

(Short Answer)
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Marketers use blogs and microblogs to tell the company's story,position a product,create brand identity,and differentiate from the competition.

(True/False)
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Which is not a characteristic of Web 2.0?

(Multiple Choice)
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Kickstarter is a _________ site for raising money in order to start a business or creative project.

(Short Answer)
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________ represent a change in philosophy for content creators.Traditionally,a business that created content maintained almost complete control over it in a closed system.

(Multiple Choice)
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The ________ uses a variety of conventions and technologies that allow machines to understand the meaning of Web content.

(Short Answer)
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Absolutely nothing you put on a social networking site is private.

(True/False)
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________ facilitate(s)the transfer of data from one website app to another;and can be either proprietary or ________.

(Multiple Choice)
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A ________ agreement is a formal listing of the policies,liability limits,fees and user rights and responsibilities associated with using a particular service.

(Short Answer)
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________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic

(Short Answer)
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An initial impetus for the growth of social monitoring tools was the need for business organizations to better understand what people were saying about their brands,products,and executives.

(True/False)
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________ is spontaneous movement of people using online tools to connect.

(Multiple Choice)
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A Snapchat feature that is most appealing to its younger audience of digital natives is _____________.

(Multiple Choice)
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Corporate bloggers use the medium to tell stories about their brands and connect with customers.

(True/False)
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