Exam 7: Web 2.0 and Social Technology

With ________,website programmers can import data from other sources to create new functions and features that we associate with social media applications

________ is a model of problem solving and idea generation that marshals the collective talents of a large group of people.

Companies have created online communities for the purpose of identifying market opportunities through crowdsourcing.

Users are typically required to acknowledge they have read,understand and agree to the ________ before they are allowed to use the service.

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

Many businesses have a(n)__________,which is a password-protected network that uses web-based technologies for employee collaboration and productivity.

One of the most effective deterrents to social media privacy abuses is fear of backlash from abuses that become public and cause outrage.

Which of the following is not a reason why marketers use blogs and microblogs?

Which is not a characteristic of Web 2.0?

The Google brand name appears on thousands of websites due to its ________ API.

A system of classifying and organizing online content into categories by the use of user-generated metadata such as keywords is called a __________.

________ automatically tweets posts published on a blog using RSS technology

Users are now able to rely on SNS privacy policies.

A bank may utilize ________ to display a mortgage application from its own records,the property location on a Google map and information from county government property tax records.

Twitter has influenced marketing and public relations significantly,but has had almost no impact on the financial sector.

Kickstarter is a crowdfunding site for raising funds.

Marketers monitor social activity in order to identify _______ -- that is,people who repeatedly discuss or promote a particular topic.

Google+ Hangouts is a service that makes it possible for users to conduct meetings ________.

Using AJAX technologies and APIs,websites and applications can pull information from a variety of sources in order to create ________.

Assume a company is considering using Dropbox and Box.net to support sharing and collaboration among workers.Write a brief report that describes the benefits of using these sites.