Exam 7: Web 2.0 and Social Technology

LinkedIn is used as a primary crowdsourcing tool for a majority of companies.

According to the Cluetrain Manifesto,over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

Describe three ways in which organizations could use blogs or microblogs as tools to improve business performance.

________ is a social mention metric that measures the range of people discussing a particular topic.

Identify two ways in which organizations or startup businesses can leverage the power of the crowd.Give an example of each.

________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic.

Social bookmarking tools such as Diigo and Delicious allow users to tag Web content with keywords of their choosing.

Governments and industry associations are trying to control social media privacy abuses through legislation and professional standards,which frequently provide adequate protection.

Businesses and entrepreneurs have turned to the ________ model to raise capital for business start-ups or projects using sites such as Kickstarter.com.

The monitoring tool,Socialmention.com,aggregates content from over 80 different social media sites,including Facebook,YouTube,and Twitter,and provides users with 4 social mention ________ that give insight to the nature of the conversations taking place on the web.

________ is a social mention metric that measures the degree to which people who are talking about your brand will do so repeatedly.