Exam 7: Web 2.0 and Social Technology

When a highly credible and influential blogger writes a positive story about your company,it can have a very positive impact on your brand's image.

Briefly explain why managers should understand Web technology.

Yelp has a(n)________ that allows sites like Zillow.com to use Yelp's information when displaying information about homes and neighborhoods to prospective real estate customers.

The goal of ________ was to connect all the different relationships that exist on the Internet by linking websites to Facebook.

The Google Maps API allows developers to create apps where information like store locations can be displayed on a map that comes from Google.

AJAX and XML are technologies that make it possible for web pages to respond to users' actions without requiring the entire page to reload.

Using Twitter to monitor public sentiment and influence public opinion have become critical skills for PR professionals working for business and nonprofit organizations.

A(n)________ is a formal listing of the policies,liability limits,fees and user rights and responsibilities associated with using a particular SNS.

A fast growing social technology sector involves _______,which are used to track conversations taking place on social media sites.

With social media,privacy rights are too easily abused.

LinkedIn was responsible for originating a unique app called Newsfeed,which is a constantly updated stream of status updates from a user's friends.

________ is a social mention metric that measures the range of people discussing a particular topic

An example of a Q&A website specifically designed to provide a forum for people to ask questions and get answers from experts is ________.

The social media technology feature that allows users to decide how to categorize and label information they find online is called ______________.

VenueGen.com is a service that makes it possible for users to conduct meetings in a ________ world.

________ is a search engine for blogs which allows users to easily identify blogs that contain specific key words or phrases that correspond to a brand name,person or issue.

__________ is the mapping and measuring of relationships and flows between people,groups,organizations,computers,or other information or knowledge processing entities.

The universe of people who use Twitter is called the _________.

From the field of economics,the ________ explains how the perceived value of a product or service is affected by the number of people using the product or service.

________ is a social mention metric that measures the degree to which people who are talking about your brand will do so repeatedly