Exam 2: Building and Sustaining Relationships in Retailing

Which statement concerning a retailer's core customers is not correct?

Differentiate among ethics,social responsibility,and consumerism.

Tutoring is an example of a(n)________ service.

Describe 10 potential applications of electronic point-of-sale systems in improving a retailer's productivity.

A good relationship retailing program requires a database to maintain the retailer's customer loyalty program and to determine defection rates.

A potential problem relating to scanning that is unique to the self-checkout system is ________.

Most electronic banking transactions are now through debit cards.

A major problem for a service retailer seeking to expand into new geographic markets is ________.

Which service most closely resembles goods-based retailing?

Customer loyalty programs are based on the concept of reinforcing a consumer's purchasing activity.

a.What factors have increased the role of technology in retailing? b.Describe three technological innovations and their impact on retail strategies.

The same product can be a rented-goods service or a good,depending on whether it is purchased or leased.

Relationship retailing can be distinguished from other retail strategies in that it stresses ________.

Which statement concerning value is not correct?

Increased deregulation of industries should have a positive impact on which consumer right?

An ongoing relationship between all the parties that develop,produce,deliver,and sell particular goods and services is referred to as ________.

Just-in-time inventory management and electronic data interchange are examples of ________.

A simple customer loyalty program can be based on "pay for nine car washes,get the 10th car wash for free."

A major supermarket chain seeks to develop a consumer-oriented program.Develop such a program based on the right to safety,to be informed,to choose,and to be heard.

Which return policy can be viewed as part of an augmented retail strategy?