Question 1

A retailer can promote ethical behavior through the development of a code of ethics and through disciplining employees that violate the code.

Accepted Answer

A) True 
 B)False

Question 2

Develop a relationship retailing program for a local hotel chain.Incorporate the customer base,customer loyalty programs,and defection rates into your analysis.

Accepted Answer

To develop a relationship retailing prog

Question 3

Developing a description of a retailer's core customers is an important part of developing a target market strategy for a retailer.

Accepted Answer

A) True 
 B)False

Question 4

There are no physical products in nongoods services.

Accepted Answer

A) True 
 B)False

Question 5

Explain the implications for channel relations of the value delivery system concept.

Accepted Answer

The value delivery system concept has si

Question 6

Activities that enhance the shopping experience and give retailers a competitive advantage are referred to as a(n)________.

Accepted Answer

A)  customer loyalty program 
B)  potential customer service 
C)  expected customer service 
D)  augmented customer service 
A)  customer loyalty program 
B)  potential customer service 
C)  expected customer service 
D)  augmented customer service

Question 7

A "smart card" is a form of a(n)________.

Accepted Answer

A)  open credit plan 
B)  layaway plan 
C)  electronic payment plan 
D)  revolving credit plan 
A)  open credit plan 
B)  layaway plan 
C)  electronic payment plan 
D)  revolving credit plan

Question 8

A retailer can best implement a consumer's "right to safety" by ________.

Accepted Answer

A)  providing an exchange policy on all goods and services 
B)  refusing to sell foods with any additive 
C)  nutritional labeling of all food products 
D)  engaging in systematic product testing programs 
A)  providing an exchange policy on all goods and services 
B)  refusing to sell foods with any additive 
C)  nutritional labeling of all food products 
D)  engaging in systematic product testing programs

Question 9

Which type of credit account does not allow a consumer to make a partial payment?

Accepted Answer

A)  layaway plan 
B)  revolving credit account 
C)  open credit account 
D)  option credit account 
A)  layaway plan 
B)  revolving credit account 
C)  open credit account 
D)  option credit account

Question 10

The customer base,customer service,customer satisfaction,and loyalty programs and defection rates are components of ________.

Accepted Answer

A)  the American Consumer Satisfaction Index (ACSI) 
B)  customer satisfaction 
C)  the marketing concept applied to retailing 
D)  relationship retailing 
A)  the American Consumer Satisfaction Index (ACSI) 
B)  customer satisfaction 
C)  the marketing concept applied to retailing 
D)  relationship retailing

Question 11

Consumerism is a broader concept than social responsibility.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a potential consumerism-related difficulty with a specialization merger?

Accepted Answer

A)  A consumer's right to safety may be lessened. 
B)  A consumer's right to be heard may be lessened. 
C)  A consumer's right to choose may be lessened. 
D)  A consumer's right to be informed may be lessened. 
A)  A consumer's right to safety may be lessened. 
B)  A consumer's right to be heard may be lessened. 
C)  A consumer's right to choose may be lessened. 
D)  A consumer's right to be informed may be lessened.

A retailer can promote ethical behavior through the development of a code of ethics and through disciplining employees that violate the code.

Develop a relationship retailing program for a local hotel chain.Incorporate the customer base,customer loyalty programs,and defection rates into your analysis.

Developing a description of a retailer's core customers is an important part of developing a target market strategy for a retailer.

There are no physical products in nongoods services.

Explain the implications for channel relations of the value delivery system concept.

Activities that enhance the shopping experience and give retailers a competitive advantage are referred to as a(n)________.

A "smart card" is a form of a(n)________.

A retailer can best implement a consumer's "right to safety" by ________.

Which type of credit account does not allow a consumer to make a partial payment?

The customer base,customer service,customer satisfaction,and loyalty programs and defection rates are components of ________.

Consumerism is a broader concept than social responsibility.

Which of the following is a potential consumerism-related difficulty with a specialization merger?

An Introduction to Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 2: Building and Sustaining Relationships in Retailing

A retailer can promote ethical behavior through the development of a code of ethics and through disciplining employees that violate the code.

Develop a relationship retailing program for a local hotel chain.Incorporate the customer base,customer loyalty programs,and defection rates into your analysis.

Developing a description of a retailer's core customers is an important part of developing a target market strategy for a retailer.

There are no physical products in nongoods services.

Explain the implications for channel relations of the value delivery system concept.

Activities that enhance the shopping experience and give retailers a competitive advantage are referred to as a(n)________.

A "smart card" is a form of a(n)________.

A retailer can best implement a consumer's "right to safety" by ________.

Which type of credit account does not allow a consumer to make a partial payment?

The customer base,customer service,customer satisfaction,and loyalty programs and defection rates are components of ________.

Consumerism is a broader concept than social responsibility.

Which of the following is a potential consumerism-related difficulty with a specialization merger?

An Introduction to Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters