Exam 10: Group and Interpersonal Influence

Viral marketing is a technique that attempts to deceive consumers about the involvement of marketers in a communication.

What are the two types of word-of-mouth influences?

Social power refers to the ability of an individual or a group to alter the actions of others.

Most women tend to be the person who actually buys products for her household, even men's clothing. Which role in the household purchase process does this represent?

Describe social networking websites and discuss how they may influence your behaviour.

Which term refers to the pressure one feels to behave in accordance with group expectations?

Wedding Scenario Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic Church, and the priest said she and her fiancé have to attend pre-marriage counselling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" They settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. Which term refers to the process through which Janice learned to cook and how to handle and store food properly?

Innovators are more often risk takers and financially well-off.

Which term describes consumers who spread information about all types of products and services that are available in the marketplace?

In which type of group is interaction within the group much less frequent than in a primary group?

Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behaviour using that type of influence.

Which type of social power occurs when a group has the power to sanction members for failing to follow expectations or rules?

Describe an example of each of the three types of "unethical" guerrilla marketing techniques that have been used by marketers.

Although group influence plays an important role in influencing consumer behaviour, not all consumers conform to group expectations equally. Describe two individual difference variables that play an important role in the extent to which consumers conform to expectations of others or how one behaves in the presence of others.

Which of the following is NOT a category of consumers identified in the diffusion process?

Which type of group includes members who have frequent, direct contact with one another?

DECA is an international high school organization with the mission of preparing students to be leaders in the business community. Students are expected to be professional and to abide by the DECA Code of Conduct. Students not conforming to these rules are disqualified from competitions. Students follow these rules because they want the rewards given for competing successfully. Which type of group influence is present that gets high school students to dress and act like professionals?

Wedding Scenario Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic Church, and the priest said she and her fiancé have to attend pre-marriage counselling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" They settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. It is obvious that Janice's family has considerable influence over her wedding. Which type of group best describes Janice's family?

A nonconformity group is a group that has no membership or application requirements, and codes of conduct may be nonexistent.

Derrick does not want to be part of the environmentalist movement and wants nothing to do with the groups associated with it. To Derrick, what are environmental groups like the Sierra Club?