Exam 10: Group and Interpersonal Influence

A formal group is a group in which a consumer formally becomes a member.

Consumers scoring high on the attention to social comparison information (ATSCI) trait are generally not concerned about how other people react to their behaviour.

Which of the following is NOT a category of social power?

Members of the Canadian Marketing Association know each other professionally and meet once a year at the CMA Summit. Some members work on research together, but most do not see each other any other times except for during this conference. Which type of group is the Canadian Marketing Association for its members?

Which term best describes consumers who must take care of both their own children and their aging parents?

Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Sales and Ad club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?

Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well. What is Zack experiencing?

Which term refers to consumers who have great influence on the behaviour of others relating to product adoption and purchase because of their knowledge about specific products or services?

Which of the following is NOT a role in the household purchase process?

Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?

Define the concept of word-of-mouth (WOM) and give an example of each of the two types of WOM influences.

Which term refers to the way in which new products are adopted and spread throughout a marketplace?

Which term refers to the way in which group membership impacts attitudes, opinions, and behaviours of others within the group?

A focal group is a group that includes members who have frequent, direct contact with one another.

The utilitarian influence of groups refers to the ways in which consumers use the behaviours and attitudes of reference groups as information into making their own decisions.

Patrick graduated from college this year and moved back home with his parents to save money and pay off his education debts. What are individuals like Patrick called?

Which term refers to the ability of an individual or a group to alter the actions of others?

Which term refers to the ways in which consumers use the behaviours and attitudes of reference groups to gain knowledge for their own decisions?

John went to Western University because that's where his parents wanted him to attend university. How is John's family best described in this example?