Exam 10: Group and Interpersonal Influence

Which term refers to the person who controls information flow into the household regarding purchase decisions?

What is the most popular social networking website, with more than 40% of Internet users visiting it daily?

Which of the following is a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services?

Which of the following is a guerrilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message?

What occurs when an individual yields to the attitudes and behaviours of other consumers?

Stacy signed her daughters up for Brownie Girl Scouts because she wants them to learn how to be good citizens. Which type of group does The Girl Scouts exemplify in terms of influencing girls' behaviours?

Wedding Scenario Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic Church, and the priest said she and her fiancé have to attend pre-marriage counselling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" They settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. Janice was mortified at her mother's suggestion to wear her pink prom dress. With respect to group influence, which individual difference variable is Janice high one?

Social power can be classified into three categories: natural, imagined, and earned.

Name and describe the different types of reference groups that influence consumers. For each type, describe a group that influences your behaviour.

The individual difference variable, susceptibility to interpersonal influence, assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.

Opinion leaders are consumers who have great influence on the behaviour of others relating to product adoption and purchase.

Social ties in secondary groups are very strong.

Five adopter categories of consumers have been identified: innovators, early adopters, early majority, late majority, and laggards.

Which of the following is NOT a category of reference group influence?