Exam 10: Group and Interpersonal Influence

Adam is a Toronto FC soccer fan who spends weekends on watching his favourite team at home and away with other Toronto FC fans. The games bring TFC fans together to experience their team's triumphs and woes. What is this an example of?

A personal shopper is a consumer who is hired by another to provide input into a purchase decision.

What is the term for families consisting of previously married spouses and children from the marriages?

Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviours of others within the group.

Which of the following is NOT a quality of group membership?

Thomas and Maria have been married to each other since they graduated from college, and they have two children. They are the only four people living in their household. Which type of family does this represent?

Which term refers to a group that a consumer desires to become a member of?

The key difference between persuasion and conformity is that with persuasion, the other party does not defend its position.

Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category best describes Fred?

Which type of marketing efforts focus on generating excitement that is spread from consumer to consumer?

Which term refers to a group of individuals that has significant relevance for a consumer and that has an impact on the consumer's evaluations?

Which term refers to the marketing of a product using unconventional means?

Which type of marketing occurs when online technologies are used to facilitate word-of-mouth by having consumers spread marketing messages through their online conversations?

In utilitarian influence consumers comply with group expectations to receive a reward or avoid a punishment. What is another term for this type of influence?

In Canada the government has the authority to mobilize army reservists to active military duty from their civilian lives. Which type of social power does this represent?

Tom cleaned his room because his mother told him he had to. By what mechanism did Tom's mother get him to clean his room?

Hybrid families consist of previously married spouses and children from the previous marriages.

Which type of networks do consumers form based on common interests, associations, or goals?

Harold and his wife were going through a messy divorce, and Harold's lawyer told him he should not drink any alcohol until after the divorce was final. Harold did what his lawyer said and did not consume alcohol at all. What type of power did Harold's lawyer possess?

Alice is a consumer who spreads information about all types of products and services that are available in the marketplace. Her friends seek her advice on just about anything that has to do with shopping for products or services because she seems to know a lot about many different product categories, not just one specific one. Which term best describes Alice?