Exam 10: Group and Interpersonal Influence

Legitimate power is often based on authority.

Brand communities are groups of consumers who develop relationships based on shared interests or product usage.

Wedding Scenario Janice is so excited because her boyfriend just asked her to marry him, and, of course, she said yes. Now comes the big task of planning the wedding. Her parents are paying for the wedding, so Janice needs to abide by their wishes even though she might like to have a more extravagant reception than they are willing to pay for. Plus, she will be getting married in the Catholic Church, and the priest said she and her fiancé have to attend pre-marriage counselling sessions over six weeks. They are not really thrilled about doing that, but they know they can't get married in their church if they don't. Her parents are very frugal, and her mother even suggested that she wear her old prom dress instead of buying a new wedding gown. After all, she only wore the prom dress once. Janice was mortified when her mother suggested this, saying, "But mother, the dress is pink! What would people think if I wore a pink wedding dress? Wedding gowns are supposed to be white!" They settled on letting her pick her own gown, but her father had the last say on which one he would allow her to purchase. The wedding day came and went without a hitch, and Janice is now a busy homemaker setting up their household. She was a little nervous about this at first, but her mother had taught her proper food handling and how to cook, so her husband was quite pleased with her domestic skills. -Refer to Wedding Scenario. What role is her father assuming with regard to the purchase of Janice's wedding dress?

Professional organizations like the Canadian Marketing Association and social clubs are examples of secondary groups.

The sandwich generation consists of those consumers who must take care of both their own children and their aging parents.

Which type of group has no membership or application requirements but still might influence a consumer's behaviour?

The primary family consists of a mother, a father, and a set of siblings.

Social media refers to things like radio and television through which marketing communication occurs.

A member must have a desire to maintain or establish membership into the group in order for the social power of the group to be effective.

Aspiration occurs when an individual yields to the attitudes and behaviours of other consumers.

Group members share a set of expectations, rules, and roles.

The spreading activation process refers to the way in which new products are adopted and spread throughout a marketplace.

Which term refers to the process through which young consumers develop attitudes and learn skills that help them function in the marketplace?

Which of the following has traditionally been viewed as at least two people who are related by blood or marriage and who occupy a housing unit?

A family's sex role orientation reflects a family's set of beliefs regarding the way in which household decisions are reached.

Advertisers are quite fond of the popular online business networking site LinkedIn because of its ability to help them find "influential" within the LinkedIn community who are most likely to go out and spread the word about a particular product or experience. What are these influential people known as?

The extended family consists of three or more generations of family members.

Young adults who graduate from college and move back home with their parents are referred to as Baby Boomers.

The process through which young consumers develop attitudes and learn skills that help them function in the marketplace is called consumer evolution.

Two types of word-of-mouth influences are organic and contrived.