Exam 11: Sampling: Design and Procedures

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In ________ the sample size is not known in advance, but a decision rule is stated before the sampling begins. At each stage, this rule indicates whether sampling should be continued or whether enough information has been obtained.

(Multiple Choice)

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Question 41

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?

(Multiple Choice)

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Question 42

The number of strata to use is a matter of judgment, but experience suggests the use of no more than eight.

(True/False)

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Question 43

The larger the sample, the greater the gain in precision by increasing the sample size by one unit.

(True/False)

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Question 44

Discuss the advantages of systematic sampling.

(Essay)

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Question 45

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

(True/False)

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Question 46

Which of the following is not a stage of cluster sampling?

(Multiple Choice)

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Question 47

Decisions concerning whether to use a Bayesian or traditional sampling approach, to sample with or without replacement, and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11.1 in the text)?

(Multiple Choice)

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Question 48

Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.

(True/False)

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Question 49

If the same sampling procedures are used in each country, the results should be comparable.

(True/False)

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Question 50

A major objective of ________ is to increase precision without increasing cost.

(Multiple Choice)

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Question 51

Which of the following statements is not true about quota sampling?

(Multiple Choice)

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Question 52

Which of the statements below is not true about stratified sampling?

(Multiple Choice)

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Question 53

Nonprobability samples do not allow for objective evaluation of the precision of the sample results.

(True/False)

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Question 54

The target population should be defined in terms of all of the following except ________.

(Multiple Choice)

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Question 55

Cluster sampling and stratified sampling differ in all of the following ways except ________.

(Multiple Choice)

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Question 56

The online recruited Internet sampling technique can be further classified as convenience or judgment.

(True/False)

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Question 57

Which statement is correct about defining the target population?

(Multiple Choice)

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Question 58

Probability sampling is used to select the initial respondents for snowball sampling.

(True/False)

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Question 59

Which of the following statements is true about snowball sampling?

(Multiple Choice)

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Question 60

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Exam 11: Sampling: Design and Procedures

In ________ the sample size is not known in advance, but a decision rule is stated before the sampling begins. At each stage, this rule indicates whether sampling should be continued or whether enough information has been obtained.

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?

The number of strata to use is a matter of judgment, but experience suggests the use of no more than eight.

The larger the sample, the greater the gain in precision by increasing the sample size by one unit.

Discuss the advantages of systematic sampling.

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Which of the following is not a stage of cluster sampling?

Decisions concerning whether to use a Bayesian or traditional sampling approach, to sample with or without replacement, and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11.1 in the text)?

Examples of a sampling frame include the telephone book, an association directory, a city directory, or a map.

If the same sampling procedures are used in each country, the results should be comparable.

A major objective of ________ is to increase precision without increasing cost.

Which of the following statements is not true about quota sampling?

Which of the statements below is not true about stratified sampling?

Nonprobability samples do not allow for objective evaluation of the precision of the sample results.

The target population should be defined in terms of all of the following except ________.

Cluster sampling and stratified sampling differ in all of the following ways except ________.

The online recruited Internet sampling technique can be further classified as convenience or judgment.

Which statement is correct about defining the target population?

Probability sampling is used to select the initial respondents for snowball sampling.

Which of the following statements is true about snowball sampling?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

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