Exam 11: Sampling: Design and Procedures

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The statistical distinction between sampling with replacement and sampling without replacement is important only when the sampling frame is not large compared to the sample size.

(True/False)

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Question 81

All of the following statements are limitations of simple random sampling except ________.

(Multiple Choice)

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Question 82

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

(True/False)

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Question 83

________ requires a detailed specification of how the sampling design decisions with respect to the population, sampling frame, sampling unit, sampling techniques, and sample size are to be implemented.

(Multiple Choice)

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Question 84

Which statement is not true about judgmental sampling?

(Multiple Choice)

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Question 85

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

(True/False)

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Question 86

Sample size is influenced by the average size of samples in similar studies.

(True/False)

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Question 87

A common form of cluster sampling is area sampling, in which the clusters consist of geographic areas such as counties, housing tracts, or blocks.

(True/False)

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Question 88

Which of the following conditions does not favor the use of a sample (Table 11.1 in the text)?

(Multiple Choice)

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Question 89

The researcher has the ethical obligation to protect the identities of the respondents, even if it means limiting the level of sampling detail that is reported to the client and other parties.

(True/False)

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Question 90

There are several basic questions involved in sampling design. "Should a sample be taken? If so, what process should be followed?" are two such questions. Which of the following questions is also involved in sampling design?

(Multiple Choice)

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Question 91

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

(Multiple Choice)

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Question 92

Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment.

(True/False)

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Question 93

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

(True/False)

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Question 94

________ is a selection method where the elements are selected sequentially. It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

(Multiple Choice)

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Question 95

Which of the following is not a form of nonprobability sampling?

(Multiple Choice)

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Question 96

Showing 81 - 96 of 96

The statistical distinction between sampling with replacement and sampling without replacement is important only when the sampling frame is not large compared to the sample size.

All of the following statements are limitations of simple random sampling except ________.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

________ requires a detailed specification of how the sampling design decisions with respect to the population, sampling frame, sampling unit, sampling techniques, and sample size are to be implemented.

Which statement is not true about judgmental sampling?

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Sample size is influenced by the average size of samples in similar studies.

A common form of cluster sampling is area sampling, in which the clusters consist of geographic areas such as counties, housing tracts, or blocks.

Which of the following conditions does not favor the use of a sample (Table 11.1 in the text)?

The researcher has the ethical obligation to protect the identities of the respondents, even if it means limiting the level of sampling detail that is reported to the client and other parties.

There are several basic questions involved in sampling design. "Should a sample be taken? If so, what process should be followed?" are two such questions. Which of the following questions is also involved in sampling design?

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment.

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

________ is a selection method where the elements are selected sequentially. It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

Which of the following is not a form of nonprobability sampling?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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