Exam 11: Sampling: Design and Procedures

The ________ method is equivalent to a lottery system in which names are placed in a container, the container is shaken, and the names of the winners are then drawn out in an unbiased manner.

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

When is it meaningful to sample potential respondents who are surfing the Internet?

The basic unit containing the elements of the population to be sampled is the ________.

For simple random sampling, the researcher assumes that the population elements are ordered in some respect

All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.

It is ok to treat nonprobability samples as probability samples and to project the results to a target population.

Quota sampling permits assessment of sampling error.

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection. Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame.

The collection of elements or objects that possess the information sought by the researcher and about which inferences are to be made is a ________.

Which situation poses ethical concerns for the researcher in terms of preserving the anonymity of the respondents?

Sampling efficiency is a concept that reflects a tradeoff between sampling cost and precision.

The Bayesian approach to sampling is theoretically appealing, however, it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

Discuss the uses of nonprobability and probability sampling.

All of the factors listed below favor the use of probability sampling except (Table 11.5 in the text)________.

________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations, or strata. Elements are selected from each stratum by a random procedure.

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.

Which statement is not true about cluster sampling?