Exam 14: Data Preparation
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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How would you represent consumer preferences for frozen foods as dummy variables if the respondents were classified as heavy, medium, light, nonusers?
(Essay)
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Computer packages like SPSS, SAS, EXCEL, and MINITAB can be programmed to identify out-of-range values for each variable and print related code information to make it easy to check each variable systematically for out-of-range values.
(True/False)
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Data cleaning includes consistency checks and treatment of missing responses. The checks at this stage are less extensive than the checks made during editing.
(True/False)
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The use of dummy variables refers to a respecification procedure using variables that take on only two values, usually 0 or 1.
(True/False)
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When utilizing univariate techniques, for metric data, when there is (are)________, the paired t test can be used.
(Multiple Choice)
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If you discover that a respondent has consistently checked the same response on a series of scales or that skip patterns were not followed on a questionnaire, more than likely you are participating in the ________ step of the data-preparation process.
(Multiple Choice)
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When utilizing univariate techniques, for the purpose of analysis, data pertaining to different groups of respondents, e.g., males and females, are generally treated as ________ samples while the samples are ________ when the data for the two samples relate to the same group of respondents.
(Multiple Choice)
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At the editing stage, the researcher makes a preliminary check for consistency.
(True/False)
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In ________, also known as across-countries analysis, the data can be aggregated for each country and these aggregate statistics analyzed.
(Multiple Choice)
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Write an example question and its associated coding for (1)a structured question that allows only a single response with less than nine possible choices and (2)a structured question that permits multiple responses.
(Essay)
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The major multivariate technique for examining ________, is factor analysis.
(Multiple Choice)
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________ involves the transformation of data to create variables or modify existing variables.
(Multiple Choice)
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Which option for the treatment of missing values involves the researcher using only cases or respondents with complete responses for each calculation?
(Multiple Choice)
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Within-country analysis is also referred to as intercultural analysis.
(True/False)
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________ are suitable for analyzing data when there are two or more measurements of each element and the variables are analyzed simultaneously.
(Multiple Choice)
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The data preparation process begins after the fieldwork is done.
(True/False)
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Univariate techniques can be classified as dependence techniques or interdependence techniques.
(True/False)
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List the procedures for statistically adjusting data and briefly discuss the uses for each.
(Essay)
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________ require(s)responses to be recorded with a special pencil in a pre-designated area coded for that response.
(Multiple Choice)
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