Question 1

Nonmetric data are measured on an interval or ratio scale.

Accepted Answer

A) True 
 B)False

Question 2

A questionnaire returned from the field may be unacceptable for several reasons. Which of the reasons below is not one of those reasons?

Accepted Answer

A) Parts of the questionnaire may be incomplete. 
B) The returned questionnaire is physically incomplete. 
C) The questionnaire is answered by someone who does not qualify for participation. 
D) The questionnaire does not uplift, motivate, or encourage the respondent to become involved. 
A) Parts of the questionnaire may be incomplete. 
B) The returned questionnaire is physically incomplete. 
C) The questionnaire is answered by someone who does not qualify for participation. 
D) The questionnaire does not uplift, motivate, or encourage the respondent to become involved.

Question 3

The objective of Pancultural analysis is to assess the comparability of findings from one country to another.

Accepted Answer

A) True 
 B)False

Question 4

________ is within-country analysis of international data.

Accepted Answer

A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis 
A) Cross-cultural analysis 
B) Individual-level analysis 
C) Pancultural analysis 
D) Intracultural analysis

Question 5

In ________, each case or respondent in the database is assigned a weight to reflect its importance relative to other cases or respondents.

Accepted Answer

A) standardization 
B) variable respecification 
C) scale transformation 
D) weighting 
A) standardization 
B) variable respecification 
C) scale transformation 
D) weighting

Question 6

Univariate techniques can be classified based on ________.

Accepted Answer

A) whether the data are metric or nonmetric 
B) whether one, two, or more than two samples are involved 
C) whether interdependence techniques or dependence techniques are to be used 
D) A and B are correct 
A) whether the data are metric or nonmetric 
B) whether one, two, or more than two samples are involved 
C) whether interdependence techniques or dependence techniques are to be used 
D) A and B are correct

Nonmetric data are measured on an interval or ratio scale.

A questionnaire returned from the field may be unacceptable for several reasons. Which of the reasons below is not one of those reasons?

The objective of Pancultural analysis is to assess the comparability of findings from one country to another.

________ is within-country analysis of international data.

In ________, each case or respondent in the database is assigned a weight to reflect its importance relative to other cases or respondents.

Univariate techniques can be classified based on ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 14: Data Preparation

Nonmetric data are measured on an interval or ratio scale.

A questionnaire returned from the field may be unacceptable for several reasons. Which of the reasons below is not one of those reasons?

The objective of Pancultural analysis is to assess the comparability of findings from one country to another.

________ is within-country analysis of international data.

In ________, each case or respondent in the database is assigned a weight to reflect its importance relative to other cases or respondents.

Univariate techniques can be classified based on ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters