Exam 14: Data Preparation
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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Which of the following is an option available for the treatment of missing values?
(Multiple Choice)
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Unsatisfactory respondents may differ from satisfactory respondents in systematic ways and the decision to designate a respondent as unsatisfactory may be subjective.Both of these factors bias the results.
(True/False)
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For multivariate statistical techniques, when there is ________, cluster analysis and multidimensional scaling can be used.
(Multiple Choice)
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To standardize a scale Xi, we first subtract the mean,
, from each score and divide by the standard error, S


(True/False)
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When using univariate techniques, the number of samples is determined based on how the data are treated for the purpose of analysis, not based on how the data were collected.
(True/False)
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The data-preparation process is guided by the preliminary plan of data that was formulated in the research design phase.
(True/False)
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For multivariate statistical techniques, when there is ________, cross-tabulation, analysis of variance and covariance, regression, two-group discriminant analysis, and conjoint analysis can be used.
(Multiple Choice)
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When utilizing univariate techniques, for nonmetric data, when there is (are)________, chi-square, Mann-Whitney, Median, K-S, and K-W one-way ANOVA tests can be used.
(Multiple Choice)
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When utilizing univariate techniques, for metric data, when there is (are)________, one-way analysis of variance (one-way ANOVA)can be used.
(Multiple Choice)
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If you are counting and classifying questionnaires to determine if quotas and cell group sizes have been met, you are at the ________ step of the data-preparation process.
(Multiple Choice)
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________ requires that the data from each respondent be analyzed separately.
(Multiple Choice)
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If quotas or cell group sizes have not been met, additional interviews should be conducted in the underrepresented cells before the data are edited.
(True/False)
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An important variable respecification procedure involves the use of dummy variables.
(True/False)
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The effect of ________ is to increase or decrease the number of cases in the sample that possess certain characteristics.
(Multiple Choice)
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If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users, 3.0 to medium users, 2.0 to light users, and 1.0 to nonusers.Which group's opinion has greater importance?
(Multiple Choice)
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Treatment of missing responses poses problems, particularly if the proportion of missing responses is more than 10 percent.
(True/False)
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Explain the difference between univariate and multivariate techniques.
(Essay)
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In Excel the ________ statement can be used to make a logical check.
(Multiple Choice)
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