Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

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Mean, median, variance, standard deviation, minimum, maximum, and range are some of the statistics that can be calculated via , , and in SPSS.

(Multiple Choice)

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Question 121

A statistic that indicates the distribution's dispersion is a ________.

(Multiple Choice)

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Question 122

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

(True/False)

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Question 123

The two-sample median test examines whether the two distributions are the same.

(True/False)

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Question 124

The ________ can be used to assess the strength of association in a table of any size.

(Multiple Choice)

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Question 125

In cross-tabs, the introduction of a third variable can ________.

(Multiple Choice)

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Question 126

The most commonly used statistics associated with frequencies are measures of location, measures of variability, and measures of occasion.

(True/False)

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Question 127

If the population standard deviation was assumed to be known, rather than estimated from the sample, a would be appropriate rather than a .

(Multiple Choice)

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Question 128

The test statistic used in the Wilcoxon matched-pairs signed-ranks test is ________.

(Multiple Choice)

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Question 129

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

(True/False)

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Question 130

The square root of the variance is the ________.

(Multiple Choice)

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Question 131

________ is a test statistic that measures the association between two ordinal-level variables. It does not make an adjustment for ties.

(Multiple Choice)

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Question 132

Which of the following statements is true concerning cross-tabulations with two variables?

(Multiple Choice)

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Question 133

A frequency distribution helps ________.

(Multiple Choice)

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Question 134

Which statement is not correct about cross-tabulations?

(Multiple Choice)

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Question 135

Which of the research questions/hypotheses below is best answered using cross-tabulations?

(Multiple Choice)

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Question 136

An asymmetrical lambda value of 1 happens when each independent variable category is associated with a single category of the dependent variable.

(True/False)

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Question 137

________ are hypothesis testing procedures that assume that the variables are measured on a nominal or ordinal scale.

(Multiple Choice)

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Question 138

The ________ is the probability of rejecting the null hypothesis when it is in fact false, and should be rejected.

(Multiple Choice)

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Question 139

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

(True/False)

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Question 140

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Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Mean, median, variance, standard deviation, minimum, maximum, and range are some of the statistics that can be calculated via ________, ________, and ________ in SPSS.

A statistic that indicates the distribution's dispersion is a ________.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

The two-sample median test examines whether the two distributions are the same.

The ________ can be used to assess the strength of association in a table of any size.

In cross-tabs, the introduction of a third variable can ________.

The most commonly used statistics associated with frequencies are measures of location, measures of variability, and measures of occasion.

If the population standard deviation was assumed to be known, rather than estimated from the sample, a ________ would be appropriate rather than a ________.

The test statistic used in the Wilcoxon matched-pairs signed-ranks test is ________.

The runs test tests the goodness of fit of the observed number of observations in each category to the number expected under specified binomial distribution.

The square root of the variance is the ________.

________ is a test statistic that measures the association between two ordinal-level variables. It does not make an adjustment for ties.

Which of the following statements is true concerning cross-tabulations with two variables?

A frequency distribution helps ________.

Which statement is not correct about cross-tabulations?

Which of the research questions/hypotheses below is best answered using cross-tabulations?

An asymmetrical lambda value of 1 happens when each independent variable category is associated with a single category of the dependent variable.

________ are hypothesis testing procedures that assume that the variables are measured on a nominal or ordinal scale.

The ________ is the probability of rejecting the null hypothesis when it is in fact false, and should be rejected.

Nonparametric tests are conducted in SPSS via the NONPARAMETRIC TESTS program.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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Mean, median, variance, standard deviation, minimum, maximum, and range are some of the statistics that can be calculated via , , and in SPSS.

If the population standard deviation was assumed to be known, rather than estimated from the sample, a would be appropriate rather than a .