Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
Exam 1: Introduction to Marketing Research75 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach74 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data86 Questions
Exam 5: Exploratory Research Design: Qualitative Research103 Questions
Exam 6: Descriptive Research Design: Survey and Observation82 Questions
Exam 7: Causal Research Design: Experimentation114 Questions
Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling84 Questions
Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques115 Questions
Exam 10: Questionnaire and Form Design117 Questions
Exam 11: Sampling: Design and Procedures96 Questions
Exam 12: Sampling: Final and Initial Sample Size Determination71 Questions
Exam 13: Fieldwork55 Questions
Exam 14: Data Preparation126 Questions
Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing154 Questions
Exam 16: Analysis of Variance and Covariance83 Questions
Exam 17: Correlation and Regression92 Questions
Exam 18: Discriminant and Logit Analysis59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis73 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis111 Questions
Exam 22: Structural Equation Modeling and Path Analysis92 Questions
Exam 23: Report Preparation and Presentation75 Questions
Exam 24: International Marketing Research80 Questions
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The measures of location are also known as measures of central tendency because they tend to describe the center of the distribution.
(True/False)
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In the Mann-Whitney U test, two samples are combined and the cases are ranked in order of increasing size. The test statistic, U, is computed as the number of times a score from sample 1 or group 1 follows a score from group 2.
(True/False)
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When variables are perfectly associated, the phi coefficient assumes the value of 1.
(True/False)
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A cross-tabulation is the merging of the frequency distribution of two or more variables in a single table to help us to understand how one variable relates to another variable.
(True/False)
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Cross-tabulation examines associations between variables, not causation.
(True/False)
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The ________ is used to test the statistical significance of the observed association in cross-tabulation.
(Multiple Choice)
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Type I error occurs when the sample results lead to the rejection of the null hypothesis when it is in fact true.
(True/False)
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Which program or function listed below is not useful for conducting nonparametric tests?
(Multiple Choice)
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A one-sample nonparametric goodness-of-fit test to determine whether the observations for a particular variable could reasonably have come from a particular distribution is the ________.
(Multiple Choice)
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The ________ is a univariate hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small.
(Multiple Choice)
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The test statistic measures how close the sample has come to the null hypothesis and often follows a well-known distribution, such as the normal, t, or chi-square distribution.
(True/False)
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Which of the following tests is not a non-parametric one-sample test?
(Multiple Choice)
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In cross-tabulation, the introduction of a third variable clarifies the initial association (or lack of it)observed between two variables and can result in six possibilities.
(True/False)
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The ________ is a symmetric bell-shaped distribution that is useful for small sample (n < 30)testing.
(Multiple Choice)
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________ is a test statistic that measures the association between two ordinal-level variables. It makes an adjustment for ties and is most appropriate when the table of variable is square.
(Multiple Choice)
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Tau b, tau c, and gamma are available to measure association between two ________-level variables.
(Multiple Choice)
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When calculating the standard deviation, we divide by n-1 because the sample is drawn from a population and we are trying to determine how much the responses vary from the mean of the entire population.
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