Question 1

The sign test is more powerful than the Wilcoxon matched-pairs signed-ranks test.

Accepted Answer

A) True 
 B)False

Question 2

The null hypothesis, H0, when using the chi-square statistic, is that there is no association between the variables.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is not true concerning cross-tabulation?

Accepted Answer

A) No more than three variables can be cross-tabulated. 
B) As a general rule, there should be at least five expected observations in each cell for the statistics computed to be reliable. 
C) Cross-tabulation examines association between variables, not causation. 
D) None of the above statements are untrue. 
A) No more than three variables can be cross-tabulated. 
B) As a general rule, there should be at least five expected observations in each cell for the statistics computed to be reliable. 
C) Cross-tabulation examines association between variables, not causation. 
D) None of the above statements are untrue.

Question 4

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 5

Lambda assumes that the variables are measured on an ordinal scale.

Accepted Answer

A) True 
 B)False

Question 6

Which test is not an independent samples test?

Accepted Answer

A) Kolmogorov-Smirnov two-sample test 
B) Wilcoxon matched-pairs signed-ranks test 
C) Mann-Whitney U test 
D) two-sample median test 
A) Kolmogorov-Smirnov two-sample test 
B) Wilcoxon matched-pairs signed-ranks test 
C) Mann-Whitney U test 
D) two-sample median test

Question 7

If the samples used in the Mann-Whitney U test are from the same population, the distribution of scores from the two groups in the rank list should be ________.

Accepted Answer

A) random 
B) u-shaped 
C) normal 
D) uniform 
A) random 
B) u-shaped 
C) normal 
D) uniform

Question 8

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

Accepted Answer

A) True 
 B)False

Question 9

Nonparametric tests are not available in ________.

Accepted Answer

A) SAS 
B) Excel 
C) SPSS 
D) MINITAB 
A) SAS 
B) Excel 
C) SPSS 
D) MINITAB

Question 10

The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution.

Accepted Answer

A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test 
A) Mann-Whitney U test 
B) sign test 
C) binomial test 
D) runs test

Question 11

The McNemar test is another paired sample nonparametric test that is used in the special case of a binary variable where the researcher wishes to test differences in proportions.

Accepted Answer

A) True 
 B)False

Question 12

Also known as beta error, ________ occurs when the sample results lead to the nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) Type I error 
B) Two-tailed error 
C) Type II error 
D) one-tailed error 
A) Type I error 
B) Two-tailed error 
C) Type II error 
D) one-tailed error

Question 13

Discuss the relationship between Type I error and Type II error and the power of a test.

Accepted Answer

Type I error occurs when the sample resu

Question 14

Give three reasons why cross-tabulation is widely used in marketing research.

Accepted Answer

Cross-tabulation is widely used in comme

The sign test is more powerful than the Wilcoxon matched-pairs signed-ranks test.

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.

Which of the following statements is not true concerning cross-tabulation?

Discuss the relationship between cross-tabulation and frequency distribution.

Lambda assumes that the variables are measured on an ordinal scale.

Which test is not an independent samples test?

If the samples used in the Mann-Whitney U test are from the same population, the distribution of scores from the two groups in the rank list should be ________.

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

Nonparametric tests are not available in ________.

The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution.

The McNemar test is another paired sample nonparametric test that is used in the special case of a binary variable where the researcher wishes to test differences in proportions.

Also known as beta error, ________ occurs when the sample results lead to the nonrejection of a null hypothesis that is in fact false.

Discuss the relationship between Type I error and Type II error and the power of a test.

Give three reasons why cross-tabulation is widely used in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

Exam 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

The sign test is more powerful than the Wilcoxon matched-pairs signed-ranks test.

The null hypothesis, H0, when using the chi-square statistic, is that there is no association between the variables.

Which of the following statements is not true concerning cross-tabulation?

Discuss the relationship between cross-tabulation and frequency distribution.

Lambda assumes that the variables are measured on an ordinal scale.

Which test is not an independent samples test?

If the samples used in the Mann-Whitney U test are from the same population, the distribution of scores from the two groups in the rank list should be ________.

The first step in hypothesis testing is to select an appropriate statistical technique and the corresponding test statistic.

Nonparametric tests are not available in ________.

The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution.

The McNemar test is another paired sample nonparametric test that is used in the special case of a binary variable where the researcher wishes to test differences in proportions.

Also known as beta error, ________ occurs when the sample results lead to the nonrejection of a null hypothesis that is in fact false.

Discuss the relationship between Type I error and Type II error and the power of a test.

Give three reasons why cross-tabulation is widely used in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

The null hypothesis, H₀, when using the chi-square statistic, is that there is no association between the variables.