Question 1

The diagnostic cues that can be used to make appropriate modifications include:

Accepted Answer

A) the path estimates or loadings. 
B) standardized residual. 
C) modification indices. 
D) specification search. 
E) All of the above 
A) the path estimates or loadings. 
B) standardized residual. 
C) modification indices. 
D) specification search. 
E) All of the above

Question 2

CFI is an incremental fit index.

Accepted Answer

A) True 
 B)False

Question 3

Constructs are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 4

The baseline model that is commonly used is the null model that is based on the assumption
that the observed variables are uncorrelated.

Accepted Answer

A) True 
 B)False

Question 5

A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company. The results show that a significant relationship exists between advertising effectiveness and sales. The estimated value of the standardized path estimate is .035. The Coca-Cola management dismisses the finding. Why?

Accepted Answer

A) The sample size is probably too small. 
B) The sample size is probably too large. 
C) The relationship is trivial. 
D) The model fit is poor. 
E) None of the above 
A) The sample size is probably too small. 
B) The sample size is probably too large. 
C) The relationship is trivial. 
D) The model fit is poor. 
E) None of the above

Question 6

SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model.

Accepted Answer

A) True 
 B)False

Question 7

Dependence relationships are represented with ________ in a path model.

Accepted Answer

A) two-headed straight arrows 
B) two-headed curved arrows 
C) ovals 
D) boxes 
E) None of the above 
A) two-headed straight arrows 
B) two-headed curved arrows 
C) ovals 
D) boxes 
E) None of the above

Question 8

Dependence relationships are represented with two-headed curved arrows in a path model.

Accepted Answer

A) True 
 B)False

Question 9

SEM can be thought of as a combination of MANOVA and multiple regression analysis.

Accepted Answer

A) True 
 B)False

Question 10

GFI of .95 or higher is a way to help make sure that the model is identified.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a distinguishing characteristic of SEM?

Accepted Answer

A) The estimation of multiple and interrelated dependence relationships simultaneously in a single analysis. 
B) The explaining of the covariance among the measured items or observed variables. 
C) The ability to discriminate multiple groups in a single analysis. 
D) A and B. 
E) A, B, and C. 
A) The estimation of multiple and interrelated dependence relationships simultaneously in a single analysis. 
B) The explaining of the covariance among the measured items or observed variables. 
C) The ability to discriminate multiple groups in a single analysis. 
D) A and B. 
E) A, B, and C.

Question 12

Describe path analysis and its relationship to SEM.

Accepted Answer

Path analysis (PA)can be viewed as a spe

Question 13

When two constructs are theoretically unrelated to each other, the path between those two
constructs should be "fixed."

Accepted Answer

A) True 
 B)False

Question 14

The validity of the measurement model depends on:

Accepted Answer

A) Goodness-of-fit results. 
B) Composite reliability. 
C) Convergent validity. 
D) Discriminant validity. 
E) All of the above 
A) Goodness-of-fit results. 
B) Composite reliability. 
C) Convergent validity. 
D) Discriminant validity. 
E) All of the above

Question 15

________ are the actual items that are measured using a survey questionnaire.

Accepted Answer

A) Constructs 
B) Measured variables or indicators 
C) Latent factors 
D) Observed factors 
E) Estimated Parameter 
A) Constructs 
B) Measured variables or indicators 
C) Latent factors 
D) Observed factors 
E) Estimated Parameter

Question 16

The specification of which variables load on which factors is a difference contrasting EFA with CFA.

Accepted Answer

A) True 
 B)False

Question 17

In a tests of a structural model, the path between store preference and store patronage has a coefficient of .85. What does this provide evidence of?

Accepted Answer

A) time order of occurrence 
B) nonspurious association 
C) absence of other casual factors 
D) the hypothesis that preference causes store patronage is supported 
E) None of the above 
A) time order of occurrence 
B) nonspurious association 
C) absence of other casual factors 
D) the hypothesis that preference causes store patronage is supported 
E) None of the above

Question 18

SEM is distinguished by the explaining of the covariance among the measured items or
observed variables.

Accepted Answer

A) True 
 B)False

Question 19

SEM can be thought of as a combination of Discriminant analysis and cluster analysis.

Accepted Answer

A) True 
 B)False

Question 20

In moving from the measurement model to the structural model the endogenous constructs
become exogenous.

Accepted Answer

A) True 
 B)False

Exam 22: Structural Equation Modeling and Path Analysis

The diagnostic cues that can be used to make appropriate modifications include:

CFI is an incremental fit index.

Constructs are the actual items that are measured using a survey questionnaire.

The baseline model that is commonly used is the null model that is based on the assumption that the observed variables are uncorrelated.

SEM is a procedure for estimating a series of dependence relationships among a set of concepts or constructs represented by multiple measured variables and incorporated in to an integrated model.

Dependence relationships are represented with ________ in a path model.

Dependence relationships are represented with two-headed curved arrows in a path model.

SEM can be thought of as a combination of MANOVA and multiple regression analysis.

GFI of .95 or higher is a way to help make sure that the model is identified.

Which of the following is a distinguishing characteristic of SEM?

Describe path analysis and its relationship to SEM.

When two constructs are theoretically unrelated to each other, the path between those two constructs should be "fixed."

The validity of the measurement model depends on:

________ are the actual items that are measured using a survey questionnaire.

The specification of which variables load on which factors is a difference contrasting EFA with CFA.

In a tests of a structural model, the path between store preference and store patronage has a coefficient of .85. What does this provide evidence of?

SEM is distinguished by the explaining of the covariance among the measured items or observed variables.

SEM can be thought of as a combination of Discriminant analysis and cluster analysis.

In moving from the measurement model to the structural model the endogenous constructs become exogenous.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Report Preparation and Presentation

International Marketing Research

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