Question 1

What are the differences between emotions and moods?

Accepted Answer

Moods involve temporary positive or nega

Question 2

Elaboration is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Accepted Answer

A) True 
 B)False

Question 3

Alan is starving and so he caves and eats a chocolate bar.Which theory would account for the way in which he fulfilled his need and why?

Accepted Answer

Drive Theory.Drive theory focuses on bio

Question 4

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

Accepted Answer

A)  simulated involvement. 
B)  message-response involvement. 
C)  product involvement. 
D)  motivated involvement. 
A)  simulated involvement. 
B)  message-response involvement. 
C)  product involvement. 
D)  motivated involvement.

Question 5

A drive is the same thing as a goal.

Accepted Answer

A) True 
 B)False

Question 6

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

Accepted Answer

A) True 
 B)False

Question 7

What is meant by the term "flow state"?

Accepted Answer

Flow is a state is characterized by a se

Question 8

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Accepted Answer

A) True 
 B)False

Question 9

Maslow's theory basically states:

Accepted Answer

A)  people can jump levels in the hierarchy to reach the highest level. 
B)  satisfaction motivates behaviour. 
C)  dissatisfaction motivates behaviour. 
D)  lower level needs, once satisfied, remain satisfied. 
A)  people can jump levels in the hierarchy to reach the highest level. 
B)  satisfaction motivates behaviour. 
C)  dissatisfaction motivates behaviour. 
D)  lower level needs, once satisfied, remain satisfied.

Question 10

What is an approach-approach conflict? Provide an example of this.

Accepted Answer

In an approach-approach conflict,a perso

Question 11

Moods are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  related to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal

Question 12

Janelle believes that having luxurious products is the secret to happiness.Given what you know about happiness,what would you tell her?

Accepted Answer

Happiness is a mental state of well-bein

Question 13

Describe the different types of consumer involvement.

Accepted Answer

Product involvement is related to a cons

Question 14

Which of the following is NOT one of the levels of Maslow's hierarchy of needs:

Accepted Answer

A)  safety 
B)  self-actualization 
C)  materialism 
D)  self-esteem 
A)  safety 
B)  self-actualization 
C)  materialism 
D)  self-esteem

Question 15

The type of information processing that will occur depends upon the consumers' level of involvement.Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge,weighing the alternatives?

Accepted Answer

A)  simple processing 
B)  casual processing 
C)  elaboration 
D)  intersubjectivism 
A)  simple processing 
B)  casual processing 
C)  elaboration 
D)  intersubjectivism

Question 16

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating.Which theory would best explain his behaviour?

Accepted Answer

A)  protection motivation theory 
B)  drive theory 
C)  incentive theory 
D)  self-affirmation theory 
A)  protection motivation theory 
B)  drive theory 
C)  incentive theory 
D)  self-affirmation theory

Question 17

Ethan wants to purchase a car that is sporty,but he is worried about its impact on the environment.What type of motivational conflict is he likely experiencing?

Accepted Answer

This is an example of approach-avoidance

Question 18

What is motivation?

Accepted Answer

Motivation refers to the processes that

Question 19

What is the difference between utilitarian and hedonic needs?

Accepted Answer

Needs may be utilitarian (a desire to ac

Question 20

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

Accepted Answer

A)  the need for self-actualization 
B)  the need for advancement 
C)  the need for uniqueness 
D)  the need for leadership 
A)  the need for self-actualization 
B)  the need for advancement 
C)  the need for uniqueness 
D)  the need for leadership

What are the differences between emotions and moods?

Elaboration is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Alan is starving and so he caves and eats a chocolate bar.Which theory would account for the way in which he fulfilled his need and why?

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

A drive is the same thing as a goal.

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

What is meant by the term "flow state"?

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Maslow's theory basically states:

What is an approach-approach conflict? Provide an example of this.

Moods are:

Janelle believes that having luxurious products is the secret to happiness.Given what you know about happiness,what would you tell her?

Describe the different types of consumer involvement.

Which of the following is NOT one of the levels of Maslow's hierarchy of needs:

The type of information processing that will occur depends upon the consumers' level of involvement.Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge,weighing the alternatives?

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating.Which theory would best explain his behaviour?

Ethan wants to purchase a car that is sporty,but he is worried about its impact on the environment.What type of motivational conflict is he likely experiencing?

What is motivation?

What is the difference between utilitarian and hedonic needs?

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

What are the differences between emotions and moods?

Elaboration is the term used to refer to the level of personal importance or interest the consumer perceives,evoked by a stimulus within a specific situation.

Alan is starving and so he caves and eats a chocolate bar.Which theory would account for the way in which he fulfilled his need and why?

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

A drive is the same thing as a goal.

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

What is meant by the term "flow state"?

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Maslow's theory basically states:

What is an approach-approach conflict? Provide an example of this.

Moods are:

Janelle believes that having luxurious products is the secret to happiness.Given what you know about happiness,what would you tell her?

Describe the different types of consumer involvement.

Which of the following is NOT one of the levels of Maslow's hierarchy of needs:

The type of information processing that will occur depends upon the consumers' level of involvement.Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge,weighing the alternatives?

Billy has not eaten all morning and he impulsively eats a Mars bar,which normally he would avoid eating.Which theory would best explain his behaviour?

Ethan wants to purchase a car that is sporty,but he is worried about its impact on the environment.What type of motivational conflict is he likely experiencing?

What is motivation?

What is the difference between utilitarian and hedonic needs?

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity,a need termed:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters