Question 1

Provide an example of how products help consumers with goal fulfillment.

Accepted Answer

An example of how products help consumer

Question 2

Research on happiness suggests that:

Accepted Answer

A)  material goods are the secret to happiness. 
B)  people report decreased levels of happiness when they spend money on others, as opposed to on themselves. 
C)  encouraging people to think about time (as opposed to money) motivates them to spend more time with family and friends. 
D)  encouraging people to think about money (as opposed to time) induces people to socialize less more. 
A)  material goods are the secret to happiness. 
B)  people report decreased levels of happiness when they spend money on others, as opposed to on themselves. 
C)  encouraging people to think about time (as opposed to money) motivates them to spend more time with family and friends. 
D)  encouraging people to think about money (as opposed to time) induces people to socialize less more.

Question 3

Georgio could not decide if it was worth trying to repair his ten-year-old VCR or buy a new one.This is an example of an ________ conflict.

Accepted Answer

A)  approach-avoidance 
B)  avoidance-avoidance 
C)  acculturation-avoidance 
D)  activation-approach 
A)  approach-avoidance 
B)  avoidance-avoidance 
C)  acculturation-avoidance 
D)  activation-approach

Question 4

A technique called _________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

Accepted Answer

A)  data scouring 
B)  sentiment analysis 
C)  mood monitoring 
D)  valenced reporting 
A)  data scouring 
B)  sentiment analysis 
C)  mood monitoring 
D)  valenced reporting

Question 5

An ad for a credit card shows a man and a woman going out on a date.While on the date,the man uses a rival credit card to pay the bill and his card is rejected.The woman ends up paying for the bill and the man is smiling awkwardly.What type of emotion is this commercial conveying?

Accepted Answer

A)  Anger 
B)  Embarrassment 
C)  Happiness 
D)  Guilt 
A)  Anger 
B)  Embarrassment 
C)  Happiness 
D)  Guilt

Question 6

Juan,a high school student in Montreal,likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly.This is an example of:

Accepted Answer

A)  extremism. 
B)  unhealthy attachment. 
C)  physiological needs. 
D)  consumer involvement. 
A)  extremism. 
B)  unhealthy attachment. 
C)  physiological needs. 
D)  consumer involvement.

Question 7

A goal has ________,which means it can be positive or negative.

Accepted Answer

A)  valence 
B)  utility 
C)  ranking 
D)  voltage 
A)  valence 
B)  utility 
C)  ranking 
D)  voltage

Question 8

Describe the second level of needs in Maslow's hierarchy.

Accepted Answer

Safety needs are the second le

Question 9

_________ envy occurs when the consumer believes that the superior other does not deserve the status.

Accepted Answer

A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious 
A)  Malignant 
B)  Benign 
C)  Comparative 
D)  Malicious

Question 10

Which of the following is not a "person" factor for creating involvement with an advertisement?

Accepted Answer

A)  interest 
B)  importance 
C)  needs 
D)  occasion 
A)  interest 
B)  importance 
C)  needs 
D)  occasion

Question 11

Emotions tend to be more intense than moods and are often related to a specific triggering event.

Accepted Answer

A) True 
 B)False

Question 12

The valence of a goal is negative,but not positive,when a person experiences an approach-avoidance conflict.

Accepted Answer

A) True 
 B)False

Question 13

Describe the lowest level of needs in Maslow's hierarchy.

Accepted Answer

Physiological needs

Question 14

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter.These needs are called:

Accepted Answer

A)  a priori needs 
B)  biogenic needs 
C)  psychogenic needs 
D)  actualization needs 
A)  a priori needs 
B)  biogenic needs 
C)  psychogenic needs 
D)  actualization needs

Question 15

Research on goal attainment has found that consumers who felt they were closer to attaining their weight loss goal were:

Accepted Answer

A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple. 
A)  under cognitive load. 
B)  more motivated to achieve their goal. 
C)  more likely to achieve other unrelated goals too. 
D)  subsequently more likely to choose a chocolate bar over an apple.

Question 16

Denise is shopping for a dress.She has narrowed down her final choice to two dresses,but she has a new dilemma.The black number is elegant,and she looks awesome in it and sophisticated.She anticipates Tim's reaction.The blue dress flatters her figure,and besides it would be practical for future occasions.She wants to buy both.She is experiencing which type of motivational conflict?

Accepted Answer

A)  approach-approach 
B)  approach-avoidance 
C)  avoidance-avoidance 
D)  hedonic-utilitarian 
A)  approach-approach 
B)  approach-avoidance 
C)  avoidance-avoidance 
D)  hedonic-utilitarian

Question 17

Emily has narrowed down her search to two prom dresses.Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses.Describe the type of motivational conflict she is likely experiencing.

Accepted Answer

This is an example of an approach-approa

Question 18

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern.He is showing which of the following needs?

Accepted Answer

A)  the need for uniqueness 
B)  the need for affiliation 
C)  the need for power 
D)  the need for hierarchy 
A)  the need for uniqueness 
B)  the need for affiliation 
C)  the need for power 
D)  the need for hierarchy

Question 19

Xavier developed a headache because he had skipped breakfast,but it went away after he ate lunch.He had reached a state of:

Accepted Answer

A)  biogenesis. 
B)  psychogenics. 
C)  equilibrium. 
D)  homeostasis. 
A)  biogenesis. 
B)  psychogenics. 
C)  equilibrium. 
D)  homeostasis.

Question 20

What is meant by the term "discrete emotions?" Provide definitions for two discrete emotions and explain how each emotion is relevant in a marketing context.

Accepted Answer

Discrete emotions refer to specific emot

Provide an example of how products help consumers with goal fulfillment.

Research on happiness suggests that:

Georgio could not decide if it was worth trying to repair his ten-year-old VCR or buy a new one.This is an example of an ________ conflict.

A technique called _________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

An ad for a credit card shows a man and a woman going out on a date.While on the date,the man uses a rival credit card to pay the bill and his card is rejected.The woman ends up paying for the bill and the man is smiling awkwardly.What type of emotion is this commercial conveying?

Juan,a high school student in Montreal,likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly.This is an example of:

A goal has ________,which means it can be positive or negative.

Describe the second level of needs in Maslow's hierarchy.

_________ envy occurs when the consumer believes that the superior other does not deserve the status.

Which of the following is not a "person" factor for creating involvement with an advertisement?

Emotions tend to be more intense than moods and are often related to a specific triggering event.

The valence of a goal is negative,but not positive,when a person experiences an approach-avoidance conflict.

Describe the lowest level of needs in Maslow's hierarchy.

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter.These needs are called:

Research on goal attainment has found that consumers who felt they were closer to attaining their weight loss goal were:

Emily has narrowed down her search to two prom dresses.Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses.Describe the type of motivational conflict she is likely experiencing.

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern.He is showing which of the following needs?

Xavier developed a headache because he had skipped breakfast,but it went away after he ate lunch.He had reached a state of:

What is meant by the term "discrete emotions?" Provide definitions for two discrete emotions and explain how each emotion is relevant in a marketing context.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

Provide an example of how products help consumers with goal fulfillment.

Research on happiness suggests that:

Georgio could not decide if it was worth trying to repair his ten-year-old VCR or buy a new one.This is an example of an ________ conflict.

A technique called _________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

An ad for a credit card shows a man and a woman going out on a date.While on the date,the man uses a rival credit card to pay the bill and his card is rejected.The woman ends up paying for the bill and the man is smiling awkwardly.What type of emotion is this commercial conveying?

Juan,a high school student in Montreal,likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly.This is an example of:

A goal has ________,which means it can be positive or negative.

Describe the second level of needs in Maslow's hierarchy.

_________ envy occurs when the consumer believes that the superior other does not deserve the status.

Which of the following is not a "person" factor for creating involvement with an advertisement?

Emotions tend to be more intense than moods and are often related to a specific triggering event.

The valence of a goal is negative,but not positive,when a person experiences an approach-avoidance conflict.

Describe the lowest level of needs in Maslow's hierarchy.

People are born with needs for certain elements that are necessary to maintain life: food,water,air,and shelter.These needs are called:

Research on goal attainment has found that consumers who felt they were closer to attaining their weight loss goal were:

Emily has narrowed down her search to two prom dresses.Each of the dresses is unique and has desirable qualities,but she can only choose one of the dresses.Describe the type of motivational conflict she is likely experiencing.

Harry tremendously enjoys his Saturday nights "hanging out with the guys" at the Drop In Tavern.He is showing which of the following needs?

Xavier developed a headache because he had skipped breakfast,but it went away after he ate lunch.He had reached a state of:

What is meant by the term "discrete emotions?" Provide definitions for two discrete emotions and explain how each emotion is relevant in a marketing context.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters