Exam 4: Motivation and Affect

A commercial for Childrens' Christian Fund shows a series of images of very thin and hungry-looking children from Africa.What emotion is this ad trying to induce on the part of the audience?

Which of the following is not a possible result of an individual's involvement with a purchase decision?

When Carlos considers automobile purchases,he almost always ends up choosing high horsepower "muscle" cars.This is most likely linked to a/an:

People acquire certain needs in the process of becoming a member of a culture: needs for status,power,affiliation,and so on.These needs which reflect the priorities of a culture are called:

Jasmine bought a new Linda Lundstrom coat for both style and warmth.Based on this information,which of the following statements is correct?

Discuss the importance of the theory of cognitive dissonance to a firm in regards to sales revenue.

What is an approach-avoidance conflict? Provide an example of this.

_________ is a negative emotion that is associated with the desire to reduce the gap between oneself and someone who is superior on some dimension.

What is the relationship between a drive,a need,and a want? Use an example.

As the marketing manager for Dodge Durango (a large sport utility vehicle),you have been asked to identify what types of "motivational conflict" might arise on the part of consumers considering purchasing a Dodge Durango vehicle.Identify and explain the three possible motivational conflicts that might arise in this context.Explain how you might resolve each conflict as the marketing manager. .

What do we mean when we say "a goal has valence"?

Certain clubs have limited membership and long waiting lists,and convey status.Membership in such clubs can satisfy which needs?

In terms of SMART goal setting,"S" stands for:

Ryan and Jo were talking about which car was the better buy for their daily travel back and forth.Ryan wants the status of driving a Porsche while Jo says he thinks a Honda is a more practical choice.The particular form of consumption which would satisfy their needs is a/an:

Involvement can be viewed as the consumer's motivation to pay attention to and process information about products.

Katrina had a difficult choice to make.The Honda Civic and Mazda 3 cars were almost identical in terms of features and styling,but the Mazda 3 was priced $400 less.She decided to buy the Mazda,but the next day reads a Consumer Reports article that says the Mazda resale value will be $800 less than the Honda after 3 years.In terms of conflict,what is Katrina most likely facing?

In her research,Elizabeth conducted a content analysis of print advertisements from North American magazines.She found that the ads rarely targeted the bottom two levels of Maslow's hierarchy.Please explain Maslow's hierarchy and why Elizabeth likely found these results.

Explain expectancy theory.

Which theory explains the view that one's behaviour is largely pulled by positive incentives,by anticipating that one will get desirable results?

There are a variety of need states or need forms described in the text.Characterize and discuss biogenic needs,psychogenic needs,utilitarian needs,and hedonic needs.