Question 1

The female manager chose dark tailored suits over soft feminine outfits.This suggested she had a:

Accepted Answer

A)  high need for affiliation 
B)  high need for power 
C)  high need for achievement 
D)  high need for success 
A)  high need for affiliation 
B)  high need for power 
C)  high need for achievement 
D)  high need for success

Question 2

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

Accepted Answer

A) True 
 B)False

Question 3

Research on linguistic structure suggests that consumers would prefer:

Accepted Answer

A)  completely made up brand names like Encana. 
B)  brand names with sound repetition like Tutti Fruiti. 
C)  brand names starting with an uncommon letter such as Xerox. 
D)  brand names that are acronyms such as IBM. 
A)  completely made up brand names like Encana. 
B)  brand names with sound repetition like Tutti Fruiti. 
C)  brand names starting with an uncommon letter such as Xerox. 
D)  brand names that are acronyms such as IBM.

Question 4

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

Accepted Answer

A) True 
 B)False

Question 5

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

Accepted Answer

A car purchase has the ability to satisf

Question 6

A want is:

Accepted Answer

A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture. 
A)  determined by its strength. 
B)  instinctive or inborn. 
C)  an ideal comparison point for the consumer's actual purchase decisions. 
D)  the particular way in which a need is satisfied, usually determined by a person's culture.

Question 7

When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:

Accepted Answer

A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring 
D)  valenced reporting 
A)  data scouring. 
B)  a sentiment analysis. 
C)  mood monitoring 
D)  valenced reporting

Question 8

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

Accepted Answer

A) True 
 B)False

Question 9

A Coca-Cola ad uses a cute polar bear and pleasing Christmas music to advertise its products during Christmas season.What type of emotion is this commercial trying to convey?

Accepted Answer

A)  Guilt 
B)  Happiness 
C)  Sadness 
D)  Embarrassment 
A)  Guilt 
B)  Happiness 
C)  Sadness 
D)  Embarrassment

Question 10

In terms of SMART goal setting,"M" stands for:

Accepted Answer

A)  Metrics. 
B)  Monitored. 
C)  Measurable. 
D)  Managed. 
A)  Metrics. 
B)  Monitored. 
C)  Measurable. 
D)  Managed.

Question 11

Research on material versus experiential purchases suggests that:

Accepted Answer

A)  material goods are the secret to happiness. 
B)  experiential products make consumers happier than do material products. 
C)  material goods are more meaningful to one's identity than are experiential products. 
D)  material products are more open to interpretation than are experiential products. 
A)  material goods are the secret to happiness. 
B)  experiential products make consumers happier than do material products. 
C)  material goods are more meaningful to one's identity than are experiential products. 
D)  material products are more open to interpretation than are experiential products.

Question 12

Evaluations are:

Accepted Answer

A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  relate to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal 
A)  valenced reactions to events and objects that are not accompanied by high levels of arousal. 
B)  temporary positive or negative affective states that are accompanied by moderate levels of arousal. 
C)  relate to a specific triggering event. 
D)  valenced reactions to events and objects that are accompanied by high levels of arousal

Question 13

Why is Maslow's hiearchy of needs important to marketing?

Accepted Answer

This hierarchy of needs is important to

Question 14

Denise liked some things about the dresses she saw even though the same dresses also had drawbacks.She really wanted the stunning black dress,but it cost a steep $395.This purchase situation is typical of which type of motivational conflict?

Accepted Answer

A)  approach-approach 
B)  approach-avoidance 
C)  avoidance-avoidance 
D)  hedonic-utilitarian 
A)  approach-approach 
B)  approach-avoidance 
C)  avoidance-avoidance 
D)  hedonic-utilitarian

Question 15

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

Accepted Answer

A) True 
 B)False

Question 16

James is vice-president of a company that manufacturers clothing to younger consumers.He wants to enhance consumer involvement with his products.What can he offer them in order to accomplish this and why will it be effective?

Accepted Answer

Different answers can be given here,but

Question 17

What is sentiment analysis and how is it related to social media?

Accepted Answer

Sentiment analysis is a process that sco

Question 18

List and define the three types of motivational conflicts.

Accepted Answer

An approach-approach conflict is one whe

Question 19

An anti-smoking advertisement states that smoking can cause second-hand smoking to children and shows a picture of two children with innocent expressions on their faces.What emotion is this ad trying to convey to the audience?

Accepted Answer

A)  Guilt 
B)  Happiness 
C)  Embarrassment 
D)  Anger 
A)  Guilt 
B)  Happiness 
C)  Embarrassment 
D)  Anger

Question 20

What is one way in which marketers take advantage of positive consumer mood states?

Accepted Answer

Students can provide different answers,s

The female manager chose dark tailored suits over soft feminine outfits.This suggested she had a:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

Research on linguistic structure suggests that consumers would prefer:

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

A want is:

When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

A Coca-Cola ad uses a cute polar bear and pleasing Christmas music to advertise its products during Christmas season.What type of emotion is this commercial trying to convey?

In terms of SMART goal setting,"M" stands for:

Research on material versus experiential purchases suggests that:

Evaluations are:

Why is Maslow's hiearchy of needs important to marketing?

Denise liked some things about the dresses she saw even though the same dresses also had drawbacks.She really wanted the stunning black dress,but it cost a steep $395.This purchase situation is typical of which type of motivational conflict?

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

James is vice-president of a company that manufacturers clothing to younger consumers.He wants to enhance consumer involvement with his products.What can he offer them in order to accomplish this and why will it be effective?

What is sentiment analysis and how is it related to social media?

List and define the three types of motivational conflicts.

An anti-smoking advertisement states that smoking can cause second-hand smoking to children and shows a picture of two children with innocent expressions on their faces.What emotion is this ad trying to convey to the audience?

What is one way in which marketers take advantage of positive consumer mood states?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 4: Motivation and Affect

The female manager chose dark tailored suits over soft feminine outfits.This suggested she had a:

The ability of some people to delay a need gratification-or even increase a drive-is unexplained by drive theory.

Research on linguistic structure suggests that consumers would prefer:

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

A want is:

When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:

The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.

A Coca-Cola ad uses a cute polar bear and pleasing Christmas music to advertise its products during Christmas season.What type of emotion is this commercial trying to convey?

In terms of SMART goal setting,"M" stands for:

Research on material versus experiential purchases suggests that:

Evaluations are:

Why is Maslow's hiearchy of needs important to marketing?

Denise liked some things about the dresses she saw even though the same dresses also had drawbacks.She really wanted the stunning black dress,but it cost a steep $395.This purchase situation is typical of which type of motivational conflict?

Embarrassment is a social emotion driven by a concern for what others are thinking about us.

James is vice-president of a company that manufacturers clothing to younger consumers.He wants to enhance consumer involvement with his products.What can he offer them in order to accomplish this and why will it be effective?

What is sentiment analysis and how is it related to social media?

List and define the three types of motivational conflicts.

An anti-smoking advertisement states that smoking can cause second-hand smoking to children and shows a picture of two children with innocent expressions on their faces.What emotion is this ad trying to convey to the audience?

What is one way in which marketers take advantage of positive consumer mood states?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters