Exam 8: Enterprise Applications: Business Communications

______________ application integration middleware takes a new approach to middleware by packaging commonly used applications together,reducing the time needed to integrate applications from multiple vendors.

Enterprise _____________ integration connects the plans,methods,and tools aimed at integrating separate enterprise systems.

Balanced scorecard is a management system,as well as a measurement system,that a firm uses to translate business strategies into executable tasks.

Which component is a credit-management feature typically included in?

A _________ integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

Enterprise application integration (EAI)middleware takes a new approach to middleware by packaging commonly used applications together,reducing the time needed to integrate applications from multiple vendors.

What guides users through marketing campaigns by performing such tasks as campaign definition,planning,scheduling,segmentation,and success analysis?

In which industry area will CRM remain a major strategic focus for years to come?

RFM stands for Regency,Frequency,and Monetary.

An organization can find its most valuable customers by using a formula that industry insiders call Recency,______________,and Monetary Value.

Human resource components track ___________ information including payroll,benefits,compensation,performance assessment,and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities.

What is a part of operational CRM that automates service requests,complaints,product returns,and information requests?

McDonald's is ____________ selling when it asks their customers if they would like to super-size their meals.

Data integration is the integration of a company's existing management information systems.

_________ relationship management focuses on keeping vendors satisfied by managing alliance partner and reseller relationships that provide customers with the optimal sales channel.

Human resource components have the ability to identify employees that are likely to ________ the company.

Which of the following will help an organization maintain consistent business operations?

In which of the five basic supply chain activities do you manufacture products and create production schedules?

Electronic data interchange (EDI)is a standard format for the electronic exchange of information between supply chain participants.

Cross-selling is selling _________ products or services to a customer.