Exam 7: Decision Making and Creativity

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WesTech Components wants to hire several people for jobs requiring a high degree of creativity.Identify three individual characteristics that WesTech should consider when selecting job applicants who have a high potential for creativity.

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The textbook describes several characteristics of creative people.Students need to discuss any three of these:
Intellectual abilities.Students might identify this general category, but they should discuss one or more of the three specific intellectual abilities characteristic of creative people.First, creative people have synthetic intelligence by recognizing the significance of small bits of information and are able to connect them in ways that no one else could imagine.Second, creative people use their analytic intelligence - their IQ - to evaluate the potential usefulness of their ideas.Third, creative people have practical ability.They can see how their ideas can be applied in the real world.
Relevant knowledge and experience.Employees are more creative when they possess a good foundation of knowledge and experience on the subject.Some students might also note that lengthy experience isn't always an asset in creativity because it creates mental models that block alternative ways of seeing the environment.
Motivation and persistence.Creative people have a high need for achievement and at least a moderate degree of self-confidence.These characteristics make them persistent in their efforts.
Inventive thinking style.Although this is discussed as one characteristic, students might identify specific elements of this as different characteristics.Creative people think in novel ways rather than following set patterns.They take a broad view of problems, don't like to abide by rules or status and are less concerned about social approval of their actions.Creative people are risk-takers.They are not bothered about working with ambiguous information or issues and are willing to take the chance of making mistakes.

Which of these statements about human decision making is FALSE?

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C

Intuition includes any emotional signals we experience regarding a situation.

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False

When making important decisions, we "listen in" on our emotions to guide our preference among the decision alternatives.

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Creative Finance Ltd wants to introduce practices that would enhance creativity among employees in solving some of the financial institution's ongoing work process problems.Identify and describe three types of activities that encourage creativity including a specific example of things that might be done in each activity.

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Art classes and improvisational theatre are two creative activities of associative play.

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Which of the following is a potential problem when evaluating and choosing alternatives in decision making?

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The benefits of employee involvement increase with:

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A consumer products company wants more creativity in its research and development operations.The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity.Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations.Briefly explain how each condition might improve creativity.

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Subjective expected utility refers to how much the selected alternative benefits or satisfies the decision maker.

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Ill-defined problems require a non-programmed decision process.

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Which of the following would be considered employee involvement?

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Decision makers typically look at alternatives sequentially and compare each alternative to an implicit favorite.

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The ideas that form during the insight stage of creativity need to be verified through conscious evaluation and experimentation.

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Employee involvement tends to weaken synergy in the decision-making process.

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When in a positive mood, people pay more attention to details and follow a nonprogrammed decision routine.

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Employee involvement tends to have which of the following benefits in decision making?

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Cross-pollination is recommended in the textbook as a way to encourage creativity in organizations.

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Which of the following will improve creativity?

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A marketing specialist needed to find a new way of marketing the company's main product to clients.While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model, the next stage in the creative process after inspiration is:

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