Question 1

Services

Accepted Answer

A)  are intangible. 
B)  often have to be produced in the presence of the customer. 
C)  are not easy to store. 
D)  are perishable. 
E)  all of these choices are correct. 
A)  are intangible. 
B)  often have to be produced in the presence of the customer. 
C)  are not easy to store. 
D)  are perishable. 
E)  all of these choices are correct.

Question 2

A warranty must be available for inspection before a purchase is made.

Accepted Answer

A) True 
 B)False

Question 3

The primary purpose of branding is to ______.

Accepted Answer

A)  to prevent competitors from stealing product ideas 
B)  to identify a product 
C)  to enhance package design 
D)  to increase quality 
E)  to boost customer satisfaction 
A)  to prevent competitors from stealing product ideas 
B)  to identify a product 
C)  to enhance package design 
D)  to increase quality 
E)  to boost customer satisfaction

Question 4

The federal Magnuson-Moss Act:

Accepted Answer

A)  says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B)  requires that consumer goods be clearly labeled to give consumers more information. 
C)  spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. 
D)  requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E)  ensures that all labels list the "green benefits" of using the product. 
A)  says that producers must provide a clearly written warranty if they choose to offer a warranty. 
B)  requires that consumer goods be clearly labeled to give consumers more information. 
C)  spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. 
D)  requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. 
E)  ensures that all labels list the "green benefits" of using the product.

Question 5

The market into which a company introduces components or parts that may be bought and configured into the final product and sold by the reseller is called the:

Accepted Answer

A)  original equipment market. 
B)  operational essentials market. 
C)  aftermarket. 
D)  optimal brand market. 
E)  general market. 
A)  original equipment market. 
B)  operational essentials market. 
C)  aftermarket. 
D)  optimal brand market. 
E)  general market.

Question 6

A service logo refers to a type of trademark used for a service offering.

Accepted Answer

A) True 
 B)False

Question 7

______ means potential customers insist on a firm's branded product and are willing to search for it.

Accepted Answer

A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition 
A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition

Question 8

For dieters,the highest quality potato chips are probably:

Accepted Answer

A)  chips made from all natural ingredients. 
B)  chips with the best flavor. 
C)  Gourmet Cape Cod Kettle Chips. 
D)  chips that are low in fat and calories. 
E)  Lays brand potato chips. 
A)  chips made from all natural ingredients. 
B)  chips with the best flavor. 
C)  Gourmet Cape Cod Kettle Chips. 
D)  chips that are low in fat and calories. 
E)  Lays brand potato chips.

Question 9

Customers usually plan and shop for impulse products.

Accepted Answer

A) True 
 B)False

Question 10

Consumer product classes

Accepted Answer

A)  are based on how the product will be used. 
B)  are based primarily on how much effort is actually involved in making a purchase. 
C)  suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used. 
D)  are based on how consumers think about and shop for products. 
E)  None of these alternatives is correct. 
A)  are based on how the product will be used. 
B)  are based primarily on how much effort is actually involved in making a purchase. 
C)  suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used. 
D)  are based on how consumers think about and shop for products. 
E)  None of these alternatives is correct.

Question 11

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

Accepted Answer

A)  Brand nonrecognition 
B)  Brand preference 
C)  Brand insistence 
D)  Brand rejection 
E)  Brand recognition 
A)  Brand nonrecognition 
B)  Brand preference 
C)  Brand insistence 
D)  Brand rejection 
E)  Brand recognition

Question 12

Raw materials are unprocessed expense items such as farm products and natural products.

Accepted Answer

A) True 
 B)False

Question 13

Until recently,Emil Flores wouldn't buy any coffee except "Blue Mountain"-a relatively expensive type that few stores sell.He used to have to drive about 10 miles out of his way to buy it at a small shop.Then he was at a friend's home and tried an inexpensive brand of coffee sold by the local supermarket chain.Now he won't buy anything except that brand.For him,the supermarket coffee is

Accepted Answer

A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product. 
A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product.

Question 14

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Accepted Answer

A) True 
 B)False

Question 15

Business product classes are based on how buyers think about products and how the products will be used.

Accepted Answer

A) True 
 B)False

Question 16

A large U.S.firm produces potato chips,shortening,dishwasher detergent,laundry detergent,shampoo,disposable diapers,and facial tissues.These are the firm's

Accepted Answer

A)  product classes. 
B)  product assortment. 
C)  individual products. 
D)  marketing mix. 
E)  product line. 
A)  product classes. 
B)  product assortment. 
C)  individual products. 
D)  marketing mix. 
E)  product line.

Question 17

Specialty products:

Accepted Answer

A)  have a number of close substitutes. 
B)  are brands customers request by name. 
C)  are generally high in price. 
D)  cannot be found using the Internet. 
E)  None of these alternatives is correct. 
A)  have a number of close substitutes. 
B)  are brands customers request by name. 
C)  are generally high in price. 
D)  cannot be found using the Internet. 
E)  None of these alternatives is correct.

Question 18

Product class is based on the type of ______.

Accepted Answer

A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy 
A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy

Question 19

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

Accepted Answer

A) True 
 B)False

Question 20

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price,the item is:

Accepted Answer

A)  an analysis product. 
B)  a specialty product. 
C)  a staple product. 
D)  a heterogeneous shopping product. 
E)  a homogeneous shopping product. 
A)  an analysis product. 
B)  a specialty product. 
C)  a staple product. 
D)  a heterogeneous shopping product. 
E)  a homogeneous shopping product.

Services

A warranty must be available for inspection before a purchase is made.

The primary purpose of branding is to ______.

The federal Magnuson-Moss Act:

The market into which a company introduces components or parts that may be bought and configured into the final product and sold by the reseller is called the:

A service logo refers to a type of trademark used for a service offering.

______ means potential customers insist on a firm's branded product and are willing to search for it.

For dieters,the highest quality potato chips are probably:

Customers usually plan and shop for impulse products.

Consumer product classes

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

Raw materials are unprocessed expense items such as farm products and natural products.

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Business product classes are based on how buyers think about products and how the products will be used.

A large U.S.firm produces potato chips,shortening,dishwasher detergent,laundry detergent,shampoo,disposable diapers,and facial tissues.These are the firm's

Specialty products:

Product class is based on the type of ______.

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price,the item is:

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

Services

A warranty must be available for inspection before a purchase is made.

The primary purpose of branding is to ______.

The federal Magnuson-Moss Act:

The market into which a company introduces components or parts that may be bought and configured into the final product and sold by the reseller is called the:

A service logo refers to a type of trademark used for a service offering.

______ means potential customers insist on a firm's branded product and are willing to search for it.

For dieters,the highest quality potato chips are probably:

Customers usually plan and shop for impulse products.

Consumer product classes

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

Raw materials are unprocessed expense items such as farm products and natural products.

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Business product classes are based on how buyers think about products and how the products will be used.

A large U.S.firm produces potato chips,shortening,dishwasher detergent,laundry detergent,shampoo,disposable diapers,and facial tissues.These are the firm's

Specialty products:

Product class is based on the type of ______.

Installations are not bought very often,but the number of potential buyers at any particular time is usually quite large.

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price,the item is:

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters