Question 1

Shopping for a specialty product involves comparing the special features of different brands.

Accepted Answer

A) True 
 B)False

Question 2

Convenience products include staples,impulse products,and emergency products.

Accepted Answer

A) True 
 B)False

Question 3

VoiceSys,Inc.produces voice-mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys is short of cash,but its products are so profitable and are selling so well that it has decided to buy more production equipment from one of the many suppliers that serve its industry.This example illustrates:

Accepted Answer

A)  how installations are a boom-or-bust industry. 
B)  why installations may have to be leased or rented. 
C)  derived demand. 
D)  All of these alternatives are correct. 
A)  how installations are a boom-or-bust industry. 
B)  why installations may have to be leased or rented. 
C)  derived demand. 
D)  All of these alternatives are correct.

Question 4

To take advantage of increased customer demand,a hair salon may use all the following strategies except:

Accepted Answer

A)  keep salon open longer hours. 
B)  hire more specialists. 
C)  create larger stores with more capacity. 
D)  open additional stores. 
E)  store inventories of salon services in warehouses. 
A)  keep salon open longer hours. 
B)  hire more specialists. 
C)  create larger stores with more capacity. 
D)  open additional stores. 
E)  store inventories of salon services in warehouses.

Question 5

A ______ is a word,letter,or group of words or letters.

Accepted Answer

A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name 
A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name

Question 6

Why is brand rejection a big concern for service-oriented businesses?

Accepted Answer

A)  Customers don't buy a brand unless its image is changed. 
B)  Target customers usually choose one brand over others. 
C)  It is hard to control the quality of service. 
D)  Customers want a personal touch. 
A)  Customers don't buy a brand unless its image is changed. 
B)  Target customers usually choose one brand over others. 
C)  It is hard to control the quality of service. 
D)  Customers want a personal touch.

Question 7

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

Accepted Answer

A) True 
 B)False

Question 8

A $50 consumer product which is purchased infrequently is:

Accepted Answer

A)  an unsought product. 
B)  a convenience product. 
C)  a specialty product. 
D)  a shopping product. 
E)  It might be any of these choices. 
A)  an unsought product. 
B)  a convenience product. 
C)  a specialty product. 
D)  a shopping product. 
E)  It might be any of these choices.

Question 9

The national law which is primarily concerned with regulating product warranties is the ______.

Accepted Answer

A)  Lanham Act 
B)  Magnuson-Moss Act 
C)  Uniform Product Code Act 
D)  Federal Fair Packaging and Labeling Act 
E)  Lanham Labeling Act 
A)  Lanham Act 
B)  Magnuson-Moss Act 
C)  Uniform Product Code Act 
D)  Federal Fair Packaging and Labeling Act 
E)  Lanham Labeling Act

Question 10

Which one of the following is NOT a consumer product class?

Accepted Answer

A)  Specialty 
B)  Unsought 
C)  Derived 
D)  Shopping 
E)  Impulse 
A)  Specialty 
B)  Unsought 
C)  Derived 
D)  Shopping 
E)  Impulse

Question 11

Specialty products are consumer products which:

Accepted Answer

A)  have elastic demand. 
B)  very few customers want or can afford to buy. 
C)  are relatively expensive and purchased only rarely. 
D)  consumers are willing to search for because they really want them. 
E)  All of these alternatives are correct. 
A)  have elastic demand. 
B)  very few customers want or can afford to buy. 
C)  are relatively expensive and purchased only rarely. 
D)  consumers are willing to search for because they really want them. 
E)  All of these alternatives are correct.

Question 12

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Accepted Answer

A) True 
 B)False

Question 13

Dealer brands make up almost ______ percent of the products in U.S.grocery stores.

Accepted Answer

A)  10 
B)  20 
C)  30 
D)  40 
E)  50 
A)  10 
B)  20 
C)  30 
D)  40 
E)  50

Question 14

A "dealer brand" is sometimes called a __________ brand.

Accepted Answer

A)  national 
B)  local 
C)  manufacturer 
D)  private 
E)  regional 
A)  national 
B)  local 
C)  manufacturer 
D)  private 
E)  regional

Question 15

For professional services which are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

Accepted Answer

A) True 
 B)False

Question 16

The big difference between the consumer products market and the business products market is

Accepted Answer

A)  demand. 
B)  derived demand. 
C)  supply. 
D)  availability. 
E)  price sensitivity. 
A)  demand. 
B)  derived demand. 
C)  supply. 
D)  availability. 
E)  price sensitivity.

Question 17

A "Product" might involve a physical good,a service,or a combination of the two.

Accepted Answer

A) True 
 B)False

Question 18

Multiple-buying influence would be most likely for ______.

Accepted Answer

A)  repair items 
B)  accessories 
C)  professional services 
D)  installations 
E)  convenience puposes 
A)  repair items 
B)  accessories 
C)  professional services 
D)  installations 
E)  convenience puposes

Question 19

Staples are consumer products that are sold in places like gourmet shops and health food stores,because convenience is not important to the customer.

Accepted Answer

A) True 
 B)False

Question 20

Raw materials

Accepted Answer

A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct. 
A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct.

Shopping for a specialty product involves comparing the special features of different brands.

Convenience products include staples,impulse products,and emergency products.

To take advantage of increased customer demand,a hair salon may use all the following strategies except:

A ______ is a word,letter,or group of words or letters.

Why is brand rejection a big concern for service-oriented businesses?

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

A $50 consumer product which is purchased infrequently is:

The national law which is primarily concerned with regulating product warranties is the ______.

Which one of the following is NOT a consumer product class?

Specialty products are consumer products which:

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Dealer brands make up almost ______ percent of the products in U.S.grocery stores.

A "dealer brand" is sometimes called a __________ brand.

For professional services which are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

The big difference between the consumer products market and the business products market is

A "Product" might involve a physical good,a service,or a combination of the two.

Multiple-buying influence would be most likely for ______.

Staples are consumer products that are sold in places like gourmet shops and health food stores,because convenience is not important to the customer.

Raw materials

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

Shopping for a specialty product involves comparing the special features of different brands.

Convenience products include staples,impulse products,and emergency products.

To take advantage of increased customer demand,a hair salon may use all the following strategies except:

A ______ is a word,letter,or group of words or letters.

Why is brand rejection a big concern for service-oriented businesses?

Goods are typically mass-produced in a factory far away from customers,while services are produced in their presence.

A $50 consumer product which is purchased infrequently is:

The national law which is primarily concerned with regulating product warranties is the ______.

Which one of the following is NOT a consumer product class?

Specialty products are consumer products which:

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

Dealer brands make up almost ______ percent of the products in U.S.grocery stores.

A "dealer brand" is sometimes called a __________ brand.

For professional services which are needed only occasionally and require special skills,it is usually better for a firm to have its own employees provide them than to use outsiders.

The big difference between the consumer products market and the business products market is

A "Product" might involve a physical good,a service,or a combination of the two.

Multiple-buying influence would be most likely for ______.

Staples are consumer products that are sold in places like gourmet shops and health food stores,because convenience is not important to the customer.

Raw materials

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters