Question 1

It is illegal for a firm to use a package that cannot be recycled.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT a component material?

Accepted Answer

A)  Paper. 
B)  Copper wire. 
C)  Copper ore. 
D)  Copper screens. 
E)  None of these, i.e., all are component materials. 
A)  Paper. 
B)  Copper wire. 
C)  Copper ore. 
D)  Copper screens. 
E)  None of these, i.e., all are component materials.

Question 3

Nebula Co.,a pharmaceutical manufacturing company in the U.S.,enters into a contractual agreement with a firm in India to conduct clinical trials there after discovering that it is more cost effective to conduct clinical trials in India than in the U.S.In this example,Nebula Co.is ______.

Accepted Answer

A)  outsourcing 
B)  insourcing 
C)  restructuring 
D)  downsizing 
E)  crowdsourcing 
A)  outsourcing 
B)  insourcing 
C)  restructuring 
D)  downsizing 
E)  crowdsourcing

Question 4

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is ______.

Accepted Answer

A)  a specialty product 
B)  a shopping product 
C)  an unsought product 
D)  an emergency product 
E)  an impulse product 
A)  a specialty product 
B)  a shopping product 
C)  an unsought product 
D)  an emergency product 
E)  an impulse product

Question 5

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

Accepted Answer

A) True 
 B)False

Question 6

Mrs.Moreau was planning to have several guests at her home for a traditional Thanksgiving dinner.She had cooked Shady Brook Farms fresh turkeys in the past and had enjoyed them very much.When she went to her usual grocery store,she discovered that the store no longer carried the Shady Brook Farms brand.She called several other grocery stores and was finally able to locate Shady Brook Farms fresh turkeys at a small specialty grocery store approximately 10 miles away.She drove to the store and bought a 20-pound Shady Brook Farms turkey,even though the price per pound was higher than what she normally paid at her usual grocery store.For Mrs.Moreau,the Shady Brook Farms turkey was a(n):

Accepted Answer

A)  Homogeneous shopping product. 
B)  Specialty product. 
C)  Heterogeneous shopping product. 
D)  Convenience product. 
E)  Unsought product. 
A)  Homogeneous shopping product. 
B)  Specialty product. 
C)  Heterogeneous shopping product. 
D)  Convenience product. 
E)  Unsought product.

Question 7

Words,symbols,or logos that are legally registered for use by a single company are called ______.

Accepted Answer

A)  trademarks 
B)  brand names 
C)  brand marks 
D)  service marks 
E)  watermarks 
A)  trademarks 
B)  brand names 
C)  brand marks 
D)  service marks 
E)  watermarks

Question 8

Shopping products are products that are purchased immediately when the need is great.

Accepted Answer

A) True 
 B)False

Question 9

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were:

Accepted Answer

A)  an impulse product. 
B)  a staple product. 
C)  an unsought product. 
D)  very nutritious. 
E)  a consumption product. 
A)  an impulse product. 
B)  a staple product. 
C)  an unsought product. 
D)  very nutritious. 
E)  a consumption product.

Question 10

The text's consumer product classes are based on:

Accepted Answer

A)  each product's price level. 
B)  the way consumers think about and shop for products. 
C)  the channel(s) of distribution used for each product. 
D)  the nature of the product and how it will be used. 
E)  how the product is produced. 
A)  each product's price level. 
B)  the way consumers think about and shop for products. 
C)  the channel(s) of distribution used for each product. 
D)  the nature of the product and how it will be used. 
E)  how the product is produced.

Question 11

Which of the following would NOT be favorable for successful branding?

Accepted Answer

A)  The product is hard to identify by brand or trademark. 
B)  The product has widespread availability in the market. 
C)  The product has economies of scale in production and distribution. 
D)  The product offers the best value for the price. 
E)  Product quality is easy to maintain. 
A)  The product is hard to identify by brand or trademark. 
B)  The product has widespread availability in the market. 
C)  The product has economies of scale in production and distribution. 
D)  The product offers the best value for the price. 
E)  Product quality is easy to maintain.

Question 12

Branding can help BRANDERS because it:

Accepted Answer

A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of these alternatives are correct. 
A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of these alternatives are correct.

Question 13

The four groups of consumer products are: convenience products,shopping products,specialty products,and unsought products.

Accepted Answer

A) True 
 B)False

Question 14

VoiceSys,Inc.produces voice-mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that it has decided to buy new equipment that will increase its production capacity.This example best illustrates

Accepted Answer

A)  why the demand for a particular seller's equipment is inelastic. 
B)  derived demand. 
C)  why the industry demand for this kind of equipment is quite elastic. 
D)  that the market for installations is a "boom or bust" business. 
E)  All of these alternatives are correct. 
A)  why the demand for a particular seller's equipment is inelastic. 
B)  derived demand. 
C)  why the industry demand for this kind of equipment is quite elastic. 
D)  that the market for installations is a "boom or bust" business. 
E)  All of these alternatives are correct.

Question 15

Which of the following is(are)TRUE?

Accepted Answer

A)  "Service mark" refers to all means of product identification. 
B)  A "trademark" must be attached to a product to be legally protected. 
C)  "Branding" refers to the use of symbols to identify a product-but does not include brand names. 
D)  "Brand name" is a word, letter, or group of words or letters. 
E)  All of these alternatives are TRUE. 
A)  "Service mark" refers to all means of product identification. 
B)  A "trademark" must be attached to a product to be legally protected. 
C)  "Branding" refers to the use of symbols to identify a product-but does not include brand names. 
D)  "Brand name" is a word, letter, or group of words or letters. 
E)  All of these alternatives are TRUE.

It is illegal for a firm to use a package that cannot be recycled.

Which of the following is NOT a component material?

Nebula Co.,a pharmaceutical manufacturing company in the U.S.,enters into a contractual agreement with a firm in India to conduct clinical trials there after discovering that it is more cost effective to conduct clinical trials in India than in the U.S.In this example,Nebula Co.is ______.

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is ______.

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

Words,symbols,or logos that are legally registered for use by a single company are called ______.

Shopping products are products that are purchased immediately when the need is great.

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were:

The text's consumer product classes are based on:

Which of the following would NOT be favorable for successful branding?

Branding can help BRANDERS because it:

The four groups of consumer products are: convenience products,shopping products,specialty products,and unsought products.

VoiceSys,Inc.produces voice-mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that it has decided to buy new equipment that will increase its production capacity.This example best illustrates

Which of the following is(are)TRUE?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

It is illegal for a firm to use a package that cannot be recycled.

Which of the following is NOT a component material?

Nebula Co.,a pharmaceutical manufacturing company in the U.S.,enters into a contractual agreement with a firm in India to conduct clinical trials there after discovering that it is more cost effective to conduct clinical trials in India than in the U.S.In this example,Nebula Co.is ______.

During a heavy rainstorm,Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax.In this case,the umbrella is ______.

For different people,the same product might be a convenience product,a shopping product,or a specialty product.

Words,symbols,or logos that are legally registered for use by a single company are called ______.

Shopping products are products that are purchased immediately when the need is great.

While shopping in a local supermarket,Jolene Partin came upon an aisle display of cookies and had to have some-immediately.By the time she got to the checkout counter with the rest of her selections,all the cookies were gone.In this case,the cookies were:

The text's consumer product classes are based on:

Which of the following would NOT be favorable for successful branding?

Branding can help BRANDERS because it:

The four groups of consumer products are: convenience products,shopping products,specialty products,and unsought products.

VoiceSys,Inc.produces voice-mail switchboard systems used in large office buildings,hotels,and other facilities.VoiceSys's products are selling so well that it has decided to buy new equipment that will increase its production capacity.This example best illustrates

Which of the following is(are)TRUE?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters