Question 1

A product assortment is the set of all product lines and individual products that a firm sells.

Accepted Answer

A) True 
 B)False

Question 2

Consumer products that a customer feels are worth the time and effort to compare with competing products are shopping products.

Accepted Answer

A) True 
 B)False

Question 3

Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using ______.

Accepted Answer

A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand 
A)  a family brand 
B)  an individual brand 
C)  a dealer brand 
D)  a private brand 
E)  a select brand

Question 4

Applying the text's list of characteristics of a good brand name,which of the following would be the poorest example of a good brand name?

Accepted Answer

A)  Pizza Hut. 
B)  King Kong Chewing Gum. 
C)  DieHard flashlights. 
D)  General Electric TVs. 
E)  L'eggs hosiery. 
A)  Pizza Hut. 
B)  King Kong Chewing Gum. 
C)  DieHard flashlights. 
D)  General Electric TVs. 
E)  L'eggs hosiery.

Question 5

Compared to other consumer products,the major distinguishing characteristic of emergency products is the customer's: ______.

Accepted Answer

A)  desire to negotiate for a "deal." 
B)  urgency to get the need satisfied. 
C)  willingness to shop around for a lower price. 
D)  interest in the brand name. 
E)  willingness to shop and compare 
A)  desire to negotiate for a "deal." 
B)  urgency to get the need satisfied. 
C)  willingness to shop around for a lower price. 
D)  interest in the brand name. 
E)  willingness to shop and compare

Question 6

The Federal Fair Packaging and Labeling Act of 1966 requires that firms in a product-market reduce the number of package sizes to three or fewer for any product.

Accepted Answer

A) True 
 B)False

Question 7

Supplies can be divided into which of the following three types?

Accepted Answer

A)  .Staples, impulse, and emergency 
B)  .Accessory equipment, raw materials, and component parts 
C)  .Homogenous, heterogeneous, and specialty 
D)  Products, installations, and services 
E)  .Maintenance, Repair, and Operating 
A)  .Staples, impulse, and emergency 
B)  .Accessory equipment, raw materials, and component parts 
C)  .Homogenous, heterogeneous, and specialty 
D)  Products, installations, and services 
E)  .Maintenance, Repair, and Operating

Question 8

The Federal Fair Packaging and Labeling Act:

Accepted Answer

A)  requires that consumer goods be clearly labeled in understandable terms-to give more information. 
B)  requires informative labeling of food products regarding nutrients, taste, and texture. 
C)  requires informative labeling of food products regarding fat content. 
D)  requires protective packaging. 
E)  All of these alternatives are correct. 
A)  requires that consumer goods be clearly labeled in understandable terms-to give more information. 
B)  requires informative labeling of food products regarding nutrients, taste, and texture. 
C)  requires informative labeling of food products regarding fat content. 
D)  requires protective packaging. 
E)  All of these alternatives are correct.

Question 9

To assess products through the eyes of the consumer,managers should focus on ______.

Accepted Answer

A)  tangible product components 
B)  production quality 
C)  pricing 
D)  total satisfaction and benefits for users 
E)  eye-catching packaging 
A)  tangible product components 
B)  production quality 
C)  pricing 
D)  total satisfaction and benefits for users 
E)  eye-catching packaging

Question 10

Which of the following is NOT a convenience product?

Accepted Answer

A)  A staple. 
B)  An impulse product. 
C)  A business product. 
D)  An emergency product. 
E)  All of these are convenience products. 
A)  A staple. 
B)  An impulse product. 
C)  A business product. 
D)  An emergency product. 
E)  All of these are convenience products.

Question 11

A "product" is best described as ______.

Accepted Answer

A)  a purely physical entity 
B)  an image in the mind of the consumer 
C)  a need-satisfying offering of a firm 
D)  an intangible service 
E)  the attractiveness of a package 
A)  a purely physical entity 
B)  an image in the mind of the consumer 
C)  a need-satisfying offering of a firm 
D)  an intangible service 
E)  the attractiveness of a package

Question 12

Good packaging:

Accepted Answer

A)  Can make a product easier or safer to use. 
B)  Can be an important promotional tool. 
C)  Can lower distribution costs. 
D)  Can make products easier to handle and display. 
E)  All of these alternatives are correct. 
A)  Can make a product easier or safer to use. 
B)  Can be an important promotional tool. 
C)  Can lower distribution costs. 
D)  Can make products easier to handle and display. 
E)  All of these alternatives are correct.

Question 13

One of the important differences between raw materials and other business products is that raw materials usually have to be graded.

Accepted Answer

A) True 
 B)False

Question 14

A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

Accepted Answer

A) True 
 B)False

Question 15

If members of the target market for an Apple iPad do not initially recognize the brand name,but compelling advertising results in more members remembering the brand,we say the Apple iPad has achieved: ______.

Accepted Answer

A)  brand rejection. 
B)  brand preference. 
C)  brand nonrecognition 
D)  brand insistence. 
E)  brand recognition. 
A)  brand rejection. 
B)  brand preference. 
C)  brand nonrecognition 
D)  brand insistence. 
E)  brand recognition.

Question 16

Regarding product classes,

Accepted Answer

A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true. 
A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true.

Question 17

The "Product" area is concerned with what goods and services are produced,but not with decisions about installation,instructions on use,packaging,a brand name,a warranty,or after-sale service.

Accepted Answer

A) True 
 B)False

Question 18

Brand recognition,brand preference,and brand insistence are various levels of ______.

Accepted Answer

A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks 
A)  brand rejection 
B)  branding 
C)  brand familiarity 
D)  brand equity 
E)  brand marks

Question 19

Why might the demand for business products be INELASTIC,while the demand facing individual sellers of those products is extremely ELASTIC?

Accepted Answer

A)  Because total demand for business products often exceeds supply. 
B)  Because most business producers use haggling in their buying. 
C)  Because the demand for business products is derived, and some industries have many sellers of essentially homogeneous products. 
D)  Because the industry demand is rising. 
E)  None of these alternatives is correct. 
A)  Because total demand for business products often exceeds supply. 
B)  Because most business producers use haggling in their buying. 
C)  Because the demand for business products is derived, and some industries have many sellers of essentially homogeneous products. 
D)  Because the industry demand is rising. 
E)  None of these alternatives is correct.

Question 20

The demand for business products derives from the demand for final consumer products.

Accepted Answer

A) True 
 B)False

Exam 10: Elements of Product Planning for Goods and Services

A product assortment is the set of all product lines and individual products that a firm sells.

Consumer products that a customer feels are worth the time and effort to compare with competing products are shopping products.

Fresher Foods Co.manufactures and sells a variety of dairy products under the Fresh Farm brand name.It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name.For its new line,Fresher Foods is using ______.

Applying the text's list of characteristics of a good brand name,which of the following would be the poorest example of a good brand name?

Compared to other consumer products,the major distinguishing characteristic of emergency products is the customer's: ______.

The Federal Fair Packaging and Labeling Act of 1966 requires that firms in a product-market reduce the number of package sizes to three or fewer for any product.

Supplies can be divided into which of the following three types?

The Federal Fair Packaging and Labeling Act:

To assess products through the eyes of the consumer,managers should focus on ______.

Which of the following is NOT a convenience product?

A "product" is best described as ______.

Good packaging:

One of the important differences between raw materials and other business products is that raw materials usually have to be graded.

A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.

If members of the target market for an Apple iPad do not initially recognize the brand name,but compelling advertising results in more members remembering the brand,we say the Apple iPad has achieved: ______.

Regarding product classes,

The "Product" area is concerned with what goods and services are produced,but not with decisions about installation,instructions on use,packaging,a brand name,a warranty,or after-sale service.

Brand recognition,brand preference,and brand insistence are various levels of ______.

Why might the demand for business products be INELASTIC,while the demand facing individual sellers of those products is extremely ELASTIC?

The demand for business products derives from the demand for final consumer products.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters