Question 1

Services,as opposed to physical products:

Accepted Answer

A)  May be stored for later use. 
B)  Are usually sold first, and then produced. 
C)  Are usually produced and consumed in different time frames. 
D)  Never require the presence of the consumer in order to be performed. 
E)  None of these alternatives is correct. 
A)  May be stored for later use. 
B)  Are usually sold first, and then produced. 
C)  Are usually produced and consumed in different time frames. 
D)  Never require the presence of the consumer in order to be performed. 
E)  None of these alternatives is correct.

Question 2

Which one of the following are TRUE with respect to greener packaging?

Accepted Answer

A)  Sustainable packaging usually lowers producer costs. 
B)  Greener packaging is required by the Federal Fair Packaging and Labeling Act. 
C)  Consumers are caring less about making greener choices. 
D)  All of these alternatives are TRUE. 
A)  Sustainable packaging usually lowers producer costs. 
B)  Greener packaging is required by the Federal Fair Packaging and Labeling Act. 
C)  Consumers are caring less about making greener choices. 
D)  All of these alternatives are TRUE.

Question 3

Products which a consumer needs but isn't willing to spend much time shopping for are convenience products.

Accepted Answer

A) True 
 B)False

Question 4

A local copying service is buying a new kind of high speed color copier.

Accepted Answer

A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct. 
A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct.

Question 5

Operating supplies typically:

Accepted Answer

A)  need technical and experienced personal contacts, probably at top-management level. 
B)  need widespread distribution or prompt delivery. 
C)  need technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
D)  need skillful personal selling by producer. 
E)  None of these alternatives is correct. 
A)  need technical and experienced personal contacts, probably at top-management level. 
B)  need widespread distribution or prompt delivery. 
C)  need technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
D)  need skillful personal selling by producer. 
E)  None of these alternatives is correct.

Question 6

A Hewlett-Packard "all-in-one" printer that serves as a computer printer,fax machine,copier,and scanner would fall into which of the following business product classes?

Accepted Answer

A)  Accessories 
B)  Components 
C)  Installations 
D)  Raw materials 
E)  Supplies 
A)  Accessories 
B)  Components 
C)  Installations 
D)  Raw materials 
E)  Supplies

Question 7

The ______ says that producers must provide a clearly written warranty if they choose to offer any warranty.

Accepted Answer

A)  Norris-LaGuardia Act 
B)  Lanham Act 
C)  Wagner Act 
D)  Magnuson-Moss Act 
E)  Food and Drug Act 
A)  Norris-LaGuardia Act 
B)  Lanham Act 
C)  Wagner Act 
D)  Magnuson-Moss Act 
E)  Food and Drug Act

Question 8

The value of a brand to its current owner or to a firm that wants to buy it is called ______.

Accepted Answer

A)  brand preference 
B)  brand equity 
C)  brand identity 
D)  brand positioning 
E)  brand reference 
A)  brand preference 
B)  brand equity 
C)  brand identity 
D)  brand positioning 
E)  brand reference

Question 9

Supplies can be divided into which of the following three types?

Accepted Answer

A)  Staples, impulse, and emergency 
B)  Accessory equipment, raw materials, and component parts 
C)  Homogenous, heterogeneous, and specialty 
D)  Maintenance, Repair, and Operating 
A)  Staples, impulse, and emergency 
B)  Accessory equipment, raw materials, and component parts 
C)  Homogenous, heterogeneous, and specialty 
D)  Maintenance, Repair, and Operating

Question 10

Which of the following is not a product?

Accepted Answer

A)  An automobile 
B)  A movie 
C)  A visit to the dentist 
D)  An iPad 
E)  Microsoft 
A)  An automobile 
B)  A movie 
C)  A visit to the dentist 
D)  An iPad 
E)  Microsoft

Question 11

______________ means potential customers remember a particular brand.

Accepted Answer

A)  Brand preference 
B)  Brand nonrecognition 
C)  Brand insistence 
D)  Brand recognition 
E)  Brand rejection 
A)  Brand preference 
B)  Brand nonrecognition 
C)  Brand insistence 
D)  Brand recognition 
E)  Brand rejection

Question 12

Product line length indicates: the ______.

Accepted Answer

A)  the number of individual offerings in a product line. 
B)  the number of product lines that the company has to offer its customers. 
C)  the number of intermediaries involved in the distribution of all the offerings in a product line. 
D)  the total customer lifetime value associated with the offerings in a product line. 
E)  total number of products that the company has to offer its customers 
A)  the number of individual offerings in a product line. 
B)  the number of product lines that the company has to offer its customers. 
C)  the number of intermediaries involved in the distribution of all the offerings in a product line. 
D)  the total customer lifetime value associated with the offerings in a product line. 
E)  total number of products that the company has to offer its customers

Question 13

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is ______.

Accepted Answer

A)  a staple product 
B)  a convenience product 
C)  a heterogeneous shopping product 
D)  a specialty product 
E)  an emergency product 
A)  a staple product 
B)  a convenience product 
C)  a heterogeneous shopping product 
D)  a specialty product 
E)  an emergency product

Question 14

Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.

Accepted Answer

A) True 
 B)False

Question 15

Consumer product classes are based on ______.

Accepted Answer

A)  the level of derived demand 
B)  how consumers think about products 
C)  what types of business products were used to produce them 
D)  how consumers will use the products 
E)  how new and innovative the products are 
A)  the level of derived demand 
B)  how consumers think about products 
C)  what types of business products were used to produce them 
D)  how consumers will use the products 
E)  how new and innovative the products are

Question 16

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to:

Accepted Answer

A)  list the nutritional value of the food product. 
B)  use a uniform format in the Nutrition Facts panel. 
C)  list the fat content of the food product. 
D)  list ingredients that trigger common food allergies. 
E)  All of these are part of the Nutrition Labeling and Education Act. 
A)  list the nutritional value of the food product. 
B)  use a uniform format in the Nutrition Facts panel. 
C)  list the fat content of the food product. 
D)  list ingredients that trigger common food allergies. 
E)  All of these are part of the Nutrition Labeling and Education Act.

Question 17

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important),this product is ______.

Accepted Answer

A)  a routine product 
B)  a specialty product 
C)  a homogeneous shopping product 
D)  a staple product 
E)  a casual product 
A)  a routine product 
B)  a specialty product 
C)  a homogeneous shopping product 
D)  a staple product 
E)  a casual product

Question 18

A "product" might include:

Accepted Answer

A)  a brand name, a package, and a warranty. 
B)  instructions. 
C)  a service which does not include a physical good at all. 
D)  some physical item and its related features. 
E)  All of these choices are good answers. 
A)  a brand name, a package, and a warranty. 
B)  instructions. 
C)  a service which does not include a physical good at all. 
D)  some physical item and its related features. 
E)  All of these choices are good answers.

Question 19

If a consumer purchases a new watch,the watch is:

Accepted Answer

A)  a specialty product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a convenience product. 
E)  it is not obvious-the watch could be any of these choices. 
A)  a specialty product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a convenience product. 
E)  it is not obvious-the watch could be any of these choices.

Question 20

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Accepted Answer

A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Specialty products 
E)  Heterogeneous shopping products 
A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Specialty products 
E)  Heterogeneous shopping products

Exam 10: Elements of Product Planning for Goods and Services

Services,as opposed to physical products:

Which one of the following are TRUE with respect to greener packaging?

Products which a consumer needs but isn't willing to spend much time shopping for are convenience products.

A local copying service is buying a new kind of high speed color copier.

Operating supplies typically:

A Hewlett-Packard "all-in-one" printer that serves as a computer printer,fax machine,copier,and scanner would fall into which of the following business product classes?

The ______ says that producers must provide a clearly written warranty if they choose to offer any warranty.

The value of a brand to its current owner or to a firm that wants to buy it is called ______.

Supplies can be divided into which of the following three types?

Which of the following is not a product?

______________ means potential customers remember a particular brand.

Product line length indicates: the ______.

A consumer product that a customer really wants-and is willing to make a special shopping effort to find-is ______.

Brand equity is likely to be lower if customers insist on buying a product and retailers are eager to stock it.

Consumer product classes are based on ______.

The Nutrition Labeling and Education Act of 1990 requires food manufacturers to:

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important),this product is ______.

A "product" might include:

If a consumer purchases a new watch,the watch is:

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters