Question 1

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

Accepted Answer

A) True 
 B)False

Question 2

Beth Sahadi usually buys Sassoon shampoo because she likes its smell.But this morning her local drugstore was out of Sassoon,so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night.For Beth,Sassoon has probably achieved brand ______.

Accepted Answer

A)  preference 
B)  insistence 
C)  nonrecognition 
D)  rejection 
E)  extinction 
A)  preference 
B)  insistence 
C)  nonrecognition 
D)  rejection 
E)  extinction

Question 3

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

Accepted Answer

A)  component parts. 
B)  supplies. 
C)  component materials. 
D)  installations. 
E)  accessory equipment. 
A)  component parts. 
B)  supplies. 
C)  component materials. 
D)  installations. 
E)  accessory equipment.

Question 4

For a homogeneous shopping product,a marketing manager should ______.

Accepted Answer

A)  provide enough exposure to facilitate price comparison 
B)  understand that price sensitivity is likely to be low 
C)  recognize that consumers see a lot of differences across alternatives 
D)  realize that consumers usually pay little attention to price 
E)  know that consumer purchases are typically unplanned and bought quickly 
A)  provide enough exposure to facilitate price comparison 
B)  understand that price sensitivity is likely to be low 
C)  recognize that consumers see a lot of differences across alternatives 
D)  realize that consumers usually pay little attention to price 
E)  know that consumer purchases are typically unplanned and bought quickly

Question 5

Short-lived goods and services which are charged off as they are used-rather than depreciated over several years-are called ______.

Accepted Answer

A)  nontaxable items 
B)  expense items 
C)  derived items 
D)  durables 
E)  capital items 
A)  nontaxable items 
B)  expense items 
C)  derived items 
D)  durables 
E)  capital items

Question 6

Logs,fish,cotton,and strawberries can all be:

Accepted Answer

A)  supplies. 
B)  raw materials. 
C)  component parts. 
D)  capital items. 
E)  accessories. 
A)  supplies. 
B)  raw materials. 
C)  component parts. 
D)  capital items. 
E)  accessories.

Question 7

A growing number of consumers are moving toward plastics packaging because they are clean,light,and durable.

Accepted Answer

A) True 
 B)False

Question 8

Supplies (business products)are expense items that do not become part of a final product.

Accepted Answer

A) True 
 B)False

Question 9

Regarding consumer products,

Accepted Answer

A)  All unsought products remain unsought forever. 
B)  Convenience products are products which customers want to buy at the lowest possible price. 
C)  Price is not important at all for heterogeneous shopping products. 
D)  Supermarkets may carry homogeneous shopping products. 
E)  Specialty products must be searched for. 
A)  All unsought products remain unsought forever. 
B)  Convenience products are products which customers want to buy at the lowest possible price. 
C)  Price is not important at all for heterogeneous shopping products. 
D)  Supermarkets may carry homogeneous shopping products. 
E)  Specialty products must be searched for.

Question 10

Quality,features,and style mater more than price for items that the customer sees as different and wants to inspect.

Accepted Answer

A) True 
 B)False

Question 11

The main difference between installations and accessory equipment is that accessories are capital items while installations are expense items.

Accepted Answer

A) True 
 B)False

Question 12

A warranty explains what the seller promises about its product.

Accepted Answer

A) True 
 B)False

Question 13

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Accepted Answer

A) True 
 B)False

Question 14

Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

Accepted Answer

A)  Simple 
B)  Short 
C)  Not offensive 
D)  Always timely 
E)  Easy to pronounce 
A)  Simple 
B)  Short 
C)  Not offensive 
D)  Always timely 
E)  Easy to pronounce

Question 15

All of the following are examples of dealer brands EXCEPT:

Accepted Answer

A)  Craftsman Tools 
B)  Up and Up 
C)  Sam's Choice 
D)  McDonald's 
E)  Kenmore 
A)  Craftsman Tools 
B)  Up and Up 
C)  Sam's Choice 
D)  McDonald's 
E)  Kenmore

Question 16

Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____.

Accepted Answer

A)  brand rejection 
B)  brand familiarity 
C)  brand nonrecognition 
D)  brand recognition 
E)  brand positioning 
A)  brand rejection 
B)  brand familiarity 
C)  brand nonrecognition 
D)  brand recognition 
E)  brand positioning

Question 17

A product which has no brand other than the identification of the contents is a generic product.

Accepted Answer

A) True 
 B)False

Question 18

Use of family brands

Accepted Answer

A)  may involve several firms-if one licenses its brand. 
B)  is common among both producers and intermediaries. 
C)  can provide customers with cues about the quality of new products. 
D)  can be efficient, since the brand name will carry over in the firm's advertising. 
E)  All of these alternatives are correct. 
A)  may involve several firms-if one licenses its brand. 
B)  is common among both producers and intermediaries. 
C)  can provide customers with cues about the quality of new products. 
D)  can be efficient, since the brand name will carry over in the firm's advertising. 
E)  All of these alternatives are correct.

Question 19

Regarding installations,which is NOT true?

Accepted Answer

A)  The number of potential customers at any one time is quite large. 
B)  Leasing installations may be attractive to buyers. 
C)  It is common for sellers to offer specialized services. 
D)  The buying needs of potential customers are basically economic. 
E)  Multiple buying influence is common. 
A)  The number of potential customers at any one time is quite large. 
B)  Leasing installations may be attractive to buyers. 
C)  It is common for sellers to offer specialized services. 
D)  The buying needs of potential customers are basically economic. 
E)  Multiple buying influence is common.

Question 20

Without promotion,unsought products will probably stay unsold.

Accepted Answer

A) True 
 B)False

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

For a homogeneous shopping product,a marketing manager should ______.

Short-lived goods and services which are charged off as they are used-rather than depreciated over several years-are called ______.

Logs,fish,cotton,and strawberries can all be:

A growing number of consumers are moving toward plastics packaging because they are clean,light,and durable.

Supplies (business products)are expense items that do not become part of a final product.

Regarding consumer products,

Quality,features,and style mater more than price for items that the customer sees as different and wants to inspect.

The main difference between installations and accessory equipment is that accessories are capital items while installations are expense items.

A warranty explains what the seller promises about its product.

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

All of the following are examples of dealer brands EXCEPT:

Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____.

A product which has no brand other than the identification of the contents is a generic product.

Use of family brands

Regarding installations,which is NOT true?

Without promotion,unsought products will probably stay unsold.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

The cost of handling a purchase order for operating supplies may be more than the cost of the purchase.

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

For a homogeneous shopping product,a marketing manager should ______.

Short-lived goods and services which are charged off as they are used-rather than depreciated over several years-are called ______.

Logs,fish,cotton,and strawberries can all be:

A growing number of consumers are moving toward plastics packaging because they are clean,light,and durable.

Supplies (business products)are expense items that do not become part of a final product.

Regarding consumer products,

Quality,features,and style mater more than price for items that the customer sees as different and wants to inspect.

The main difference between installations and accessory equipment is that accessories are capital items while installations are expense items.

A warranty explains what the seller promises about its product.

A major advantage of dealer brands is that the intermediary usually earns a better margin than the intermediary would earn with manufacturer brands.

Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

All of the following are examples of dealer brands EXCEPT:

Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____.

A product which has no brand other than the identification of the contents is a generic product.

Use of family brands

Regarding installations,which is NOT true?

Without promotion,unsought products will probably stay unsold.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters