Question 1

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Accepted Answer

A) True 
 B)False

Question 2

Michelin manufactures tires,which truck producers buy and install on their trucks.This company

Accepted Answer

A)  sells installations for which multiple buying influence is likely to be quite important. 
B)  is likely to have few opportunities in the "aftermarket." 
C)  is selling to the OEM market. 
D)  product quality is important but delivery reliability is not. 
E)  All of these alternatives are correct. 
A)  sells installations for which multiple buying influence is likely to be quite important. 
B)  is likely to have few opportunities in the "aftermarket." 
C)  is selling to the OEM market. 
D)  product quality is important but delivery reliability is not. 
E)  All of these alternatives are correct.

Question 3

Dealer brands (private brands)have the following advantages over manufacturer brands except:

Accepted Answer

A)  dealer brands produce higher margins. 
B)  dealer brands receive special shelf position and promotion in stores. 
C)  dealer brands do not require advertising and promotion campaigns. 
D)  dealer brands are often viewed as cheap. 
E)  dealer brands do not incur costs associated with premium ingredients. 
A)  dealer brands produce higher margins. 
B)  dealer brands receive special shelf position and promotion in stores. 
C)  dealer brands do not require advertising and promotion campaigns. 
D)  dealer brands are often viewed as cheap. 
E)  dealer brands do not incur costs associated with premium ingredients.

Question 4

Which of the following is an "unsought product"?

Accepted Answer

A)  Gravestones aimed at "senior citizens" 
B)  A new type of "health food" produced by a new, small company 
C)  Life insurance aimed at college students 
D)  Encyclopedias aimed at new parents 
E)  All of these are unsought products 
A)  Gravestones aimed at "senior citizens" 
B)  A new type of "health food" produced by a new, small company 
C)  Life insurance aimed at college students 
D)  Encyclopedias aimed at new parents 
E)  All of these are unsought products

Question 5

A marketing manager developing a marketing mix to sell ______ probably needs to be concerned with grading,transportation,and storing because of seasonal production and/or perishable products.

Accepted Answer

A)  component parts 
B)  accessories 
C)  impulse 
D)  supplies 
E)  raw materials 
A)  component parts 
B)  accessories 
C)  impulse 
D)  supplies 
E)  raw materials

Question 6

Absinth Co.specializes in manufacturing serial ATA cables and optical drives.These component parts are purchased by Belcom Inc.,a hardware manufacturing company,and are assembled,along with other parts,to manufacture personal computers.Edward already owns a personal computer,but he wants to upgrade his system.He only purchases the components he needs to revamp his system from a local dealer.Which of the following statements is true of this scenario?

Accepted Answer

A)  The market Absinth first introduced its products into is called the aftermarket. 
B)  The market Edward purchased his component parts from is called the original equipment market. 
C)  The components Edward purchased were being sold as consumer goods in the aftermarket. 
D)  The products Belcom purchased from Absinth were being sold as components in the aftermarket. 
A)  The market Absinth first introduced its products into is called the aftermarket. 
B)  The market Edward purchased his component parts from is called the original equipment market. 
C)  The components Edward purchased were being sold as consumer goods in the aftermarket. 
D)  The products Belcom purchased from Absinth were being sold as components in the aftermarket.

Question 7

The set of laptop computers sold by Dell is called a(n)______.

Accepted Answer

A)  product line 
B)  emergency product 
C)  impulse product 
D)  product assortment 
E)  unsought product 
A)  product line 
B)  emergency product 
C)  impulse product 
D)  product assortment 
E)  unsought product

Question 8

Darrell Everwine read a review about a new computer program that appealed to him very much.He decided to try to find the program.However,the new program was in short supply-although other brands with similar features were available.Darrell had to try seven shops before he finally found the program in stock.For Darrell,this program achieved brand ______.

Accepted Answer

A)  preference 
B)  insistence 
C)  rejection 
D)  nonrecognition 
E)  recognition 
A)  preference 
B)  insistence 
C)  rejection 
D)  nonrecognition 
E)  recognition

Question 9

Which one of the following statements about packaging is TRUE?

Accepted Answer

A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE. 
A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE.

Question 10

The Magnuson-Moss Act:

Accepted Answer

A)  requires that all warranties be "full." 
B)  says that all firms must offer written warranties for all products. 
C)  requires that all warranties cover at least a one-year period. 
D)  says that producers must provide a clearly written warranty if they choose to offer any warranty. 
E)  All of these alternatives are correct. 
A)  requires that all warranties be "full." 
B)  says that all firms must offer written warranties for all products. 
C)  requires that all warranties cover at least a one-year period. 
D)  says that producers must provide a clearly written warranty if they choose to offer any warranty. 
E)  All of these alternatives are correct.

Question 11

Which of the following is not a business product classification?

Accepted Answer

A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies 
A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies

Question 12

Personal selling is extremely important for sellers of:

Accepted Answer

A)  specialty products. 
B)  regularly unsought products. 
C)  heterogeneous shopping products. 
D)  new unsought products. 
E)  homogeneous shopping products. 
A)  specialty products. 
B)  regularly unsought products. 
C)  heterogeneous shopping products. 
D)  new unsought products. 
E)  homogeneous shopping products.

Question 13

Which of the following would be a convenience product for most consumers?

Accepted Answer

A)  Gold jewelry 
B)  Butter 
C)  Stereo TVs 
D)  Dress shoes 
E)  Bicycles 
A)  Gold jewelry 
B)  Butter 
C)  Stereo TVs 
D)  Dress shoes 
E)  Bicycles

Question 14

Regarding component parts,

Accepted Answer

A)  the original equipment market and the aftermarket for component parts are typically separate target markets. 
B)  a product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C)  component buyers want dependable suppliers. 
D)  they are finished items that must meet specifications. 
E)  All of these alternatives are correct. 
A)  the original equipment market and the aftermarket for component parts are typically separate target markets. 
B)  a product originally sold as a component part may become a consumer product when sold in the "aftermarket." 
C)  component buyers want dependable suppliers. 
D)  they are finished items that must meet specifications. 
E)  All of these alternatives are correct.

Question 15

Expense items which have had more processing than raw materials and become part of a finished product are component parts and materials.

Accepted Answer

A) True 
 B)False

Question 16

From a marketing perspective,a high quality copy machine is one that:

Accepted Answer

A)  does a good job satisfying a customer's requirements or needs. 
B)  offers the most features. 
C)  is produced with the best materials. 
D)  has the longest warranty. 
E)  is designed and manufactured to last the longest. 
A)  does a good job satisfying a customer's requirements or needs. 
B)  offers the most features. 
C)  is produced with the best materials. 
D)  has the longest warranty. 
E)  is designed and manufactured to last the longest.

Question 17

Spending money to improve protective packaging may be necessary,but it usually results in higher total distribution costs for a firm's product.

Accepted Answer

A) True 
 B)False

Question 18

A product which becomes part of a buyer's final product and comes finished and ready for assembly is called:

Accepted Answer

A)  a raw material. 
B)  a component material. 
C)  a component part. 
D)  accessory equipment. 
E)  an installation. 
A)  a raw material. 
B)  a component material. 
C)  a component part. 
D)  accessory equipment. 
E)  an installation.

Question 19

Business professional services:

Accepted Answer

A)  may not be purchased outside the firm if they are needed regularly. 
B)  support a firm's operations. 
C)  are offered by a growing number of specialists. 
D)  are generally treated as expense items. 
E)  All of these alternatives are correct. 
A)  may not be purchased outside the firm if they are needed regularly. 
B)  support a firm's operations. 
C)  are offered by a growing number of specialists. 
D)  are generally treated as expense items. 
E)  All of these alternatives are correct.

Question 20

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Accepted Answer

A) True 
 B)False

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Michelin manufactures tires,which truck producers buy and install on their trucks.This company

Dealer brands (private brands)have the following advantages over manufacturer brands except:

Which of the following is an "unsought product"?

A marketing manager developing a marketing mix to sell ______ probably needs to be concerned with grading,transportation,and storing because of seasonal production and/or perishable products.

The set of laptop computers sold by Dell is called a(n)______.

Which one of the following statements about packaging is TRUE?

The Magnuson-Moss Act:

Which of the following is not a business product classification?

Personal selling is extremely important for sellers of:

Which of the following would be a convenience product for most consumers?

Regarding component parts,

Expense items which have had more processing than raw materials and become part of a finished product are component parts and materials.

From a marketing perspective,a high quality copy machine is one that:

Spending money to improve protective packaging may be necessary,but it usually results in higher total distribution costs for a firm's product.

A product which becomes part of a buyer's final product and comes finished and ready for assembly is called:

Business professional services:

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Michelin manufactures tires,which truck producers buy and install on their trucks.This company

Dealer brands (private brands)have the following advantages over manufacturer brands except:

Which of the following is an "unsought product"?

A marketing manager developing a marketing mix to sell ______ probably needs to be concerned with grading,transportation,and storing because of seasonal production and/or perishable products.

The set of laptop computers sold by Dell is called a(n)______.

Which one of the following statements about packaging is TRUE?

The Magnuson-Moss Act:

Which of the following is not a business product classification?

Personal selling is extremely important for sellers of:

Which of the following would be a convenience product for most consumers?

Regarding component parts,

Expense items which have had more processing than raw materials and become part of a finished product are component parts and materials.

From a marketing perspective,a high quality copy machine is one that:

Spending money to improve protective packaging may be necessary,but it usually results in higher total distribution costs for a firm's product.

A product which becomes part of a buyer's final product and comes finished and ready for assembly is called:

Business professional services:

Because packaged products are regularly seen in retail stores,a good package may give a firm more promotion effect than it could possibly afford with advertising.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters