Question 1

The text's consumer product classes are based on:

Accepted Answer

A)  the demand elasticity of the products. 
B)  the way people think about and shop for products. 
C)  the type of stores that sell the products. 
D)  the quantity in which products will be purchased or used. 
E)  how the sellers view the products. 
A)  the demand elasticity of the products. 
B)  the way people think about and shop for products. 
C)  the type of stores that sell the products. 
D)  the quantity in which products will be purchased or used. 
E)  how the sellers view the products.

Question 2

Goods are intangible and services are tangible.

Accepted Answer

A) True 
 B)False

Question 3

Use this information for question that refer to the Sunny Day Foods (SDF)Case. For six months,Kim Wu has been working for Sunny Day Foods (SDF),a fast-growing manufacturer of organic foods.After graduating college,she worked for four years as a sales rep for a nationally known food company.But,she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division,which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF,its product line,and marketing strategy.She reviewed the company's past marketing research,commissioned new research,and talked to both consumers and retailers.Now,the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers,there are at least five segments of customers who use SDF products.
a)One segment,the loyalists,has a strong preference for one or two of the SDF cereals.These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
b)Another segment,the regulars,buys SDF cereals without much thought.For them it is just part of their routine and,if you ask them why they pick the cereal,they'd say it's just a habit.
c)A third segment,the deal prone,sees SDF cereals as just another organic cereal.They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
d)A fourth segment,the politicos,consists of former buyers of SDF cereals.A few years ago the company took a strong stand in a presidential race-and these customers resented it.Now,they boycott all SDF foods because of that incident.
e)A fifth segment,SDF who?,is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products,Kim sees that it is using several different approaches.The Sunny Day Foods brand is used on most products the company sells.But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name.SDF also makes cereal sold by a health food chain; the package for that chain uses the store's own name,Nature's Foods,as the brand name for the cereal.
Which of the following terms best describes the "Nature's Foods" brand?

Accepted Answer

A)  Private brand 
B)  Generic product 
C)  Individual brand 
D)  Licensed brand 
E)  Manufacturer brand 
A)  Private brand 
B)  Generic product 
C)  Individual brand 
D)  Licensed brand 
E)  Manufacturer brand

Question 4

Food Lion (a large supermarket chain that emphasizes "low prices")sells a dealer brand of frozen green beans.Here,

Accepted Answer

A)  the producer of the green beans probably does a lot of advertising. 
B)  a trademark cannot be used. 
C)  a similar manufacturer brand is likely to be given less shelf space. 
D)  the price to the consumer will probably be higher than for competing manufacturer brands. 
E)  None of these alternatives is correct. 
A)  the producer of the green beans probably does a lot of advertising. 
B)  a trademark cannot be used. 
C)  a similar manufacturer brand is likely to be given less shelf space. 
D)  the price to the consumer will probably be higher than for competing manufacturer brands. 
E)  None of these alternatives is correct.

Question 5

Regarding specialty products,which of the following is TRUE?

Accepted Answer

A)  Branding does not play an important role in purchasing specialty products. 
B)  It is a customer's willingness to search that makes it a specialty product. 
C)  Shopping for a specialty product involves much comparing of products. 
D)  It is the extent of searching which the customer has to do that makes it a specialty product. 
E)  All of these alternatives are TRUE. 
A)  Branding does not play an important role in purchasing specialty products. 
B)  It is a customer's willingness to search that makes it a specialty product. 
C)  Shopping for a specialty product involves much comparing of products. 
D)  It is the extent of searching which the customer has to do that makes it a specialty product. 
E)  All of these alternatives are TRUE.

Question 6

A product line is a set of individual products that are closely related in which of the following ways?

Accepted Answer

A)  They are sold to the same target market. 
B)  They are produced and/or operate in a similar manner. 
C)  They are priced at about the same level. 
D)  They are sold through the same type of outlets. 
E)  Any or all of these alternatives are correct. 
A)  They are sold to the same target market. 
B)  They are produced and/or operate in a similar manner. 
C)  They are priced at about the same level. 
D)  They are sold through the same type of outlets. 
E)  Any or all of these alternatives are correct.

Question 7

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Accepted Answer

A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Utility products 
E)  Heterogeneous shopping products 
A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Utility products 
E)  Heterogeneous shopping products

Question 8

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Accepted Answer

A) True 
 B)False

Question 9

The definition of quality focuses on the producer.

Accepted Answer

A) True 
 B)False

Question 10

Convenience products are products

Accepted Answer

A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume. 
A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume.

Question 11

______ are an example of 100% physical good.

Accepted Answer

A)  Restaurant meal 
B)  Paper towels 
C)  Satellite radio 
D)  Postal service 
A)  Restaurant meal 
B)  Paper towels 
C)  Satellite radio 
D)  Postal service

Question 12

An important difference between raw materials and other business products is the need for grading.

Accepted Answer

A) True 
 B)False

Question 13

The _____ spells out what kinds of marks including brand names can be protected and the exact method of protecting them.

Accepted Answer

A)  Magnuson-Moss Act 
B)  Federal Fair Packaging and Labeling Act 
C)  Lanham Act 
D)  Wagner Act 
E)  Licenses Act 
A)  Magnuson-Moss Act 
B)  Federal Fair Packaging and Labeling Act 
C)  Lanham Act 
D)  Wagner Act 
E)  Licenses Act

Question 14

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Accepted Answer

A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act). 
A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act).

Question 15

Carlotta Issa is shopping for a new pair of jeans.She has had good experiences with Jordache jeans in the past and is looking for Jordache now.She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans.This is a good example of:

Accepted Answer

A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence. 
A)  brand rejection. 
B)  brand recognition. 
C)  brand remembrance. 
D)  brand preference. 
E)  brand insistence.

Question 16

If a brand consistently delivers on a promise that purchasers consider important,those purchasers are likely to develop a _______ for the brand.

Accepted Answer

A)  disliking 
B)  trust 
C)  demand 
D)  mistrust 
E)  tolerance 
A)  disliking 
B)  trust 
C)  demand 
D)  mistrust 
E)  tolerance

Question 17

Use this information for question that refer to the Sunny Day Foods (SDF)Case. For six months,Kim Wu has been working for Sunny Day Foods (SDF),a fast-growing manufacturer of organic foods.After graduating college,she worked for four years as a sales rep for a nationally known food company.But,she jumped at the chance when SDF contacted her about becoming marketing manager for its breakfast foods division,which sells dry cereals and a pancake mix.
Kim spent the first few months on the job trying to better understand SDF,its product line,and marketing strategy.She reviewed the company's past marketing research,commissioned new research,and talked to both consumers and retailers.Now,the CEO of the company wants her thoughts on what the company's marketing strategy should be for the next few years.
Her research indicates that among cereal customers,there are at least five segments of customers who use SDF products.
a)One segment,the loyalists,has a strong preference for one or two of the SDF cereals.These customers often go out of their way to visit a store with their favorite SDF cereal and buy only that product at the store.
b)Another segment,the regulars,buys SDF cereals without much thought.For them it is just part of their routine and,if you ask them why they pick the cereal,they'd say it's just a habit.
c)A third segment,the deal prone,sees SDF cereals as just another organic cereal.They view all organic cereals as pretty much the same and buy whichever brand seems to offer the best deal that week.
d)A fourth segment,the politicos,consists of former buyers of SDF cereals.A few years ago the company took a strong stand in a presidential race-and these customers resented it.Now,they boycott all SDF foods because of that incident.
e)A fifth segment,SDF who?,is made up of consumers who buy organic cereals but who don't have much awareness of particular organic brand names.
In reviewing how SDF currently brands its products,Kim sees that it is using several different approaches.The Sunny Day Foods brand is used on most products the company sells.But a few years ago the company brought out an instant organic oatmeal with the Hot 'n Healthy name.SDF also makes cereal sold by a health food chain; the package for that chain uses the store's own name,Nature's Foods,as the brand name for the cereal.
What best describes the level of brand familiarity that customers in "the loyalists" segment have with SDF?

Accepted Answer

A)  Brand rejection 
B)  Nonrecognition 
C)  Brand recognition 
D)  Brand preference 
E)  Brand insistence 
A)  Brand rejection 
B)  Nonrecognition 
C)  Brand recognition 
D)  Brand preference 
E)  Brand insistence

Question 18

Total distribution costs may increase because of packaging.

Accepted Answer

A) True 
 B)False

Question 19

Consumer products which customers see as basically the same and want to buy at the lowest price are called ______.

Accepted Answer

A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  comparison products 
D)  unsought products 
E)  convenience products 
A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  comparison products 
D)  unsought products 
E)  convenience products

Question 20

Which of the following is usually NOT true about business products?

Accepted Answer

A)  The demand curve for a particular industry is usually inelastic. 
B)  Demand for consumer products is derived from business products. 
C)  The demand curve for individual sellers may be extremely elastic. 
D)  Each business product may be only a small part of the cost of a final product. 
E)  None of these, i.e., all ARE true. 
A)  The demand curve for a particular industry is usually inelastic. 
B)  Demand for consumer products is derived from business products. 
C)  The demand curve for individual sellers may be extremely elastic. 
D)  Each business product may be only a small part of the cost of a final product. 
E)  None of these, i.e., all ARE true.

The text's consumer product classes are based on:

Goods are intangible and services are tangible.

Food Lion (a large supermarket chain that emphasizes "low prices")sells a dealer brand of frozen green beans.Here,

Regarding specialty products,which of the following is TRUE?

A product line is a set of individual products that are closely related in which of the following ways?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

The definition of quality focuses on the producer.

Convenience products are products

______ are an example of 100% physical good.

An important difference between raw materials and other business products is the need for grading.

The _____ spells out what kinds of marks including brand names can be protected and the exact method of protecting them.

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Carlotta Issa is shopping for a new pair of jeans.She has had good experiences with Jordache jeans in the past and is looking for Jordache now.She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans.This is a good example of:

If a brand consistently delivers on a promise that purchasers consider important,those purchasers are likely to develop a _______ for the brand.

Total distribution costs may increase because of packaging.

Consumer products which customers see as basically the same and want to buy at the lowest price are called ______.

Which of the following is usually NOT true about business products?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 10: Elements of Product Planning for Goods and Services

The text's consumer product classes are based on:

Goods are intangible and services are tangible.

Food Lion (a large supermarket chain that emphasizes "low prices")sells a dealer brand of frozen green beans.Here,

Regarding specialty products,which of the following is TRUE?

A product line is a set of individual products that are closely related in which of the following ways?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

The definition of quality focuses on the producer.

Convenience products are products

______ are an example of 100% physical good.

An important difference between raw materials and other business products is the need for grading.

The _____ spells out what kinds of marks including brand names can be protected and the exact method of protecting them.

The Nutrition Labeling and Education Act of 1990 calls for all of the following EXCEPT

Carlotta Issa is shopping for a new pair of jeans.She has had good experiences with Jordache jeans in the past and is looking for Jordache now.She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans.This is a good example of:

If a brand consistently delivers on a promise that purchasers consider important,those purchasers are likely to develop a _______ for the brand.

Total distribution costs may increase because of packaging.

Consumer products which customers see as basically the same and want to buy at the lowest price are called ______.

Which of the following is usually NOT true about business products?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters