Exam 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping

The data obtained from users using overall similarities are used to produce _____ GAP maps.

GAP analysis may be criticized for of all of the following reasons EXCEPT:

Determinant gap maps are speedy and cost-efficient.

Customer attribute ratings are used to produce _____ GAP maps.

The factor analysis procedure provides a useful statistic called the _____ for each factor,which is mathematically related to the amount of variance explained.

A product attribute which indicates what the product does and how it works is known as the _____ of the product.

Attributes used in gap analysis should normally be _____ and:

Which of the following techniques is used in OS perceptual gap mapping to convert the customer similarity data into a perceptual map?

Gap maps are made in all of the following ways EXCEPT:

Gap maps:

Gap analysis does not discover demand.

Which of the following attributes of a product indicates how the product provides satisfaction to the user?

Product attributes used in gap analysis,which differentiate between offerings and are important in consumer purchase decisions,are called _____ attributes.

Briefly describe the strengths and weaknesses of AR perceptual maps.

A pen that sprays ink onto the paper is an example of a product:

Which of the following forms of perceptual maps are distinguished by the fact that its axes are not labeled or defined?

Product attributes include features,functions,and benefits.

_____ is a statistical technique which uses maps of the market to determine how various products are perceived by how they are positioned on the market map.

In AR perceptual gap mapping,once the Likert-scale attribute scores are obtained,average ratings of each brand on each attribute are presented in the:

With reference to gap maps,which of the following statements is true regarding data cubes?