Question 1

The product lifestyle Guitar Hero would qualify as a typical fad.

Accepted Answer

A) True 
 B)False  False

Question 2

Putting a guitar-shaped controller in the player's hands solved the fun deficit of earlier Harmonix products.

Accepted Answer

A) True 
 B)False  True

Question 3

By performing cover songs in Guitar Hero,Harmonix had changed one core idea in it product design.

Accepted Answer

A) True 
 B)False  True

Question 4

The failure of Rock Band 3 signaled what stage of Harmonix's venture into the music videogame?

Accepted Answer

A)  When the design changes become less functional and more stylistic. 
B)  The sudden and precipitous sales drop at the end of a fad. 
C)  It marked the decline phase. 
D)  It was a desperate extension of the product line and thus a continuation of the maturity stage. 
E)  all of the above 
A)  When the design changes become less functional and more stylistic. 
B)  The sudden and precipitous sales drop at the end of a fad. 
C)  It marked the decline phase. 
D)  It was a desperate extension of the product line and thus a continuation of the maturity stage. 
E)  all of the above

Question 5

Guitar Hero is the diffusion of an innovative product,Karaoke Revolution.

Accepted Answer

A) True 
 B)False

Question 6

Harmonix's move from software to videogames gave it a sense of purpose and ultimately a winning product.Though hardly a traditional development process,which one aspect of that process is consistent with the development of Guitar Hero?

Accepted Answer

A)  test marketing 
B)  winnowing out products 
C)  a core idea 
D)  idea screening 
E)  competition 
A)  test marketing 
B)  winnowing out products 
C)  a core idea 
D)  idea screening 
E)  competition

Question 7

During its introductory stage,Guitar Hero experienced none of the following typical scenarios except __________.

Accepted Answer

A)  little competition 
B)  high failure rate 
C)  frequent product modification 
D)  product recalls 
E)  limited distribution 
A)  little competition 
B)  high failure rate 
C)  frequent product modification 
D)  product recalls 
E)  limited distribution

Question 8

Which of the following rate of adoption characteristics most likely frustrated Harmonix as a software company and pointed it in the direction of Guitar Hero?

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  complexity 
D)  observability 
E)  trialability 
A)  relative advantage 
B)  compatibility 
C)  complexity 
D)  observability 
E)  trialability

Question 9

How did Viacom's marketing managers respond to early drops in sales?

Accepted Answer

A)  selling Harmonix for a loss 
B)  they took the initiative to expand product lines 
C)  correcting design flaws 
D)  making the product attractive to professional musicians 
E)  with organized abandonment 
A)  selling Harmonix for a loss 
B)  they took the initiative to expand product lines 
C)  correcting design flaws 
D)  making the product attractive to professional musicians 
E)  with organized abandonment

Question 10

To further exploit the growing popularity Guitar Hero,Harmonix came out with Rock Band.Which stage of the PLC would this most likely take place?

Accepted Answer

A)  decline stage 
B)  introductory stage 
C)  growth stage 
D)  maturity stage 
E)  fashion stage 
A)  decline stage 
B)  introductory stage 
C)  growth stage 
D)  maturity stage 
E)  fashion stage

Exam 22: Case Study Harmonix: Embrace Your Inner Rock Star

The product lifestyle Guitar Hero would qualify as a typical fad.

Putting a guitar-shaped controller in the player's hands solved the fun deficit of earlier Harmonix products.

By performing cover songs in Guitar Hero,Harmonix had changed one core idea in it product design.

The failure of Rock Band 3 signaled what stage of Harmonix's venture into the music videogame?

Guitar Hero is the diffusion of an innovative product,Karaoke Revolution.

Harmonix's move from software to videogames gave it a sense of purpose and ultimately a winning product.Though hardly a traditional development process,which one aspect of that process is consistent with the development of Guitar Hero?

During its introductory stage,Guitar Hero experienced none of the following typical scenarios except __________.

Which of the following rate of adoption characteristics most likely frustrated Harmonix as a software company and pointed it in the direction of Guitar Hero?

How did Viacom's marketing managers respond to early drops in sales?

To further exploit the growing popularity Guitar Hero,Harmonix came out with Rock Band.Which stage of the PLC would this most likely take place?

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