Question 1

The price of a television sold in Black Friday sale can use more than one pricing tactic to discount the price below the competition.

Accepted Answer

A) True 
 B)False  True

Question 2

Micro Center Mall has published its After-Black Friday Sale flyer.It has an ad for a Vaio laptop on special and below it,a one line ad for an upgraded model.This is an example of __________.

Accepted Answer

A)  a unique offering 
B)  bait pricing 
C)  escalator pricing 
D)  cultivating selected demand 
E)  none of the above 
A)  a unique offering 
B)  bait pricing 
C)  escalator pricing 
D)  cultivating selected demand 
E)  none of the above A

Question 3

A Black Friday advertisement for a heavily discounted Android tablet has some fine print: Only 3 per store.This is an example of __________.

Accepted Answer

A)  bait and switch 
B)  leader pricing 
C)  manufacturer's rebate 
D)  a promotional allowance 
E)  quantity discount 
A)  bait and switch 
B)  leader pricing 
C)  manufacturer's rebate 
D)  a promotional allowance 
E)  quantity discount B

Question 4

Black Friday offers retailers the opportunity to aggressively use _________ as a pricing strategy.

Accepted Answer

A)  price skimming 
B)  status quo pricing 
C)  market plus 
D)  penetration pricing 
E)  bargain anchoring 
A)  price skimming 
B)  status quo pricing 
C)  market plus 
D)  penetration pricing 
E)  bargain anchoring

Question 5

All of the following contribute to profitability during Black Friday sales except __________.

Accepted Answer

A)  low fixed costs 
B)  additional or more expensive purchases 
C)  high volume of sales 
D)  competitors don't undersell or offer alternatives 
E)  inelastic demand 
A)  low fixed costs 
B)  additional or more expensive purchases 
C)  high volume of sales 
D)  competitors don't undersell or offer alternatives 
E)  inelastic demand

Question 6

Black Friday is a short-term fix for months of slow sales.

Accepted Answer

A) True 
 B)False

Question 7

Why is there so much hype about Black Friday,why make it seem like the price point and the merchandise won't ever happen again?

Accepted Answer

A)  It makes shoppers buy now rather than later from another store. 
B)  The merchandise is what people want for gift giving. 
C)  Demand can outstrip supply. 
D)  People feel smarter after shopping early. 
E)  all of the above 
A)  It makes shoppers buy now rather than later from another store. 
B)  The merchandise is what people want for gift giving. 
C)  Demand can outstrip supply. 
D)  People feel smarter after shopping early. 
E)  all of the above

Question 8

Offering a free telescopic lens boxed with a compatible digital camera is bundling both for the same low price.

Accepted Answer

A) True 
 B)False

Question 9

Black Friday discounting can best be defined by which of the following?

Accepted Answer

A)  seasonal discount 
B)  quantity discount 
C)  functional discount 
D)  promotional discount 
E)  none of the above 
A)  seasonal discount 
B)  quantity discount 
C)  functional discount 
D)  promotional discount 
E)  none of the above

Question 10

Manufacturers are stakeholders in Black Friday sales,even though they were paid earlier in the year.

Accepted Answer

A) True 
 B)False

Exam 40: Black Friday Sales: Deal…or No Deal?

The price of a television sold in Black Friday sale can use more than one pricing tactic to discount the price below the competition.

Micro Center Mall has published its After-Black Friday Sale flyer.It has an ad for a Vaio laptop on special and below it,a one line ad for an upgraded model.This is an example of __________.

A Black Friday advertisement for a heavily discounted Android tablet has some fine print: Only 3 per store.This is an example of __________.

Black Friday offers retailers the opportunity to aggressively use _________ as a pricing strategy.

All of the following contribute to profitability during Black Friday sales except __________.

Black Friday is a short-term fix for months of slow sales.

Why is there so much hype about Black Friday,why make it seem like the price point and the merchandise won't ever happen again?

Offering a free telescopic lens boxed with a compatible digital camera is bundling both for the same low price.

Black Friday discounting can best be defined by which of the following?

Manufacturers are stakeholders in Black Friday sales,even though they were paid earlier in the year.

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