Exam 9: Developing a Global Vision

_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.

Having a global vision means that management recognizes and reacts to international marketing opportunities,uses effective marketing strategies,and is aware of threats from foreign competitors in all markets.

The Uruguay Round of trade negotiations dramatically increased trade barriers worldwide.

A small U.S.print studio uses Facebook and Pinterest to display its stationery and other products.The regular posts and reviews from customers have attracted attention from several British companies who like the printer's style.What is this an effect of?

An exclusion of all products from certain countries or companies by a government or group is called a(n):

About 85 percent of U.S.companies export their products to other countries on a regular basis.

A soft drink manufacturer thinking of investing in a bottling plant in the Czech Republic should know the nation is proud of the fact it is among the world's biggest beer drinkers.Czechs consume an average of one-half liter of beer a day for every man,woman,and child in the country.The _____ environment of this country could very easily prevent the soft drink bottling company from succeeding.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. -Refer to Wataniya Mobile.Israel's control of licensing and the limitation on the amount of bandwidth allotted to Wataniya Mobile is part of which environment?

According to research done by the World Bank,countries with the greatest amount of business regulation foster the strongest economies.

Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail. -Refer to Wataniya Mobile.Israel and the Palestinian territories have vastly different religious beliefs and are frequently at war.The differences between these two are attributed to which environmental factor?

Breathe Right CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that sticks on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow, snorers hoping for a sound night's sleep, and allergy and cold sufferers looking for relief from their stuffy noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing them, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.3M and CNS entered into a:

Assume that you are the promotions manager for a lingerie company that has decided to market its product line in Brazil,Mexico,Italy,France,and Japan.Your company wishes to use a global marketing standardization strategy.In general terms,explain how your company would advertise in these different countries.

Even though it is not actively involved in global marketing,Hennessey Enterprises,a U.S.-based business,agreed to sell two thousand of its stress-reducing products to a distribution company in Norway.This would be an example of direct investment.

The pricing component of the global marketing mix is:

In a newspaper release,Corning,Inc.announced it had received a favorable ruling from China's Ministry of Commerce on allegations that it was selling its fiber more cheaply in China than in other countries.Corning was falsely accused of:

Zambia is internationally recognized as the world's second leading producer of cobalt,which is used to make high-speed and high-temperature cutting tools and dyes.A company that wanted to manufacture tools for shaping steel would be most attracted to which element of the Zambian environment?

The U.S.government prohibits the importation of Havana cigars because of political differences with Cuba.This is an example of a boycott.

Otis Elevators has entered into a strategic alliance with a company in France from which it gets its elevator door systems.It has a similar agreement with a manufacturer in Japan that provides it with special motor drives.A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators.The component parts are assembled at its plant in the United States.Otis elevators can be found in buildings all over the world.Otis Elevators is an example of a(n):

The _____ of trade negotiations created the _____,which replaces GATT.This trade agreement dramatically lowers trade barriers worldwide.

The price of one country's currency in terms of another country's currency is called the conversion price.