Exam 21: Developing and Managing Products

The main goal of the global product development process is to:

The screening and concept testing stage of the new-product development process is used to:

Among the late majority group,adoption of a product primarily results from:

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n):

When Coca-Cola North American debuted Gold Peak iced tea,a spokesperson for the company said,"In looking at the ready-to-drink tea market,we found that the one place that nobody seemed to be playing was in the category of classic iced teas like mother used to make.Gold Peak is a quality product that brings back that classic taste.We're going to do a lot of sampling with this product because we believe that if people try it,they're going to love it and stick with it." In other words,its adoption rate will rely on its:

Oakley,the manufacturer of protective eyewear for sports enthusiasts,has recently introduced Oakley's Thump,UV sunglasses that allow the wearer to store and listen to 120 different songs.Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?

The rate of sales decline during the decline stage of the product life cycle is largely governed by:

A(n)_____ links the new-product development process with the objectives of the marketing department,the business unit,and the corporation.

List the seven steps of the new-product development process.

Without the Internet,it would be impossible to conduct simultaneous product development from different parts of the world.

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.This is an example of:

Concept tests are considered fairly good predictors of success for line extensions and for products that do not require major changes in consumer behavior.

_____ evaluate new-product ideas usually before any prototype has been created.

The concept of "organized abandonment" is based upon a periodic audit of all goods and services that a firm markets.

Which of the following products is most likely to be in the decline stage of its product life cycle?

A(n)_____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store,where their purchases are recorded.

_____ occurs when an existing product is targeted toward new market segments.It is another type of new-product development because the product is new to that segment.

_____ embrace products relatively early in the product life cycle,are likely to be community oriented,and often are opinion leaders themselves.

Going to the Dogs Demand for pet services is greatly increasing across the United States. In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy day cares" that are more like a resort or spa than an ordinary kennel for their canine companion. Day care services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools, and cushy beds for nap time. Pet owners can watch their pets via a webcam, and some doggy day cares have a phone where owners can talk to their dogs when they feel their pets need to hear their voices. Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses. -Refer to Going to the Dogs.Central Bark Doggie Day Care currently has 31 locations,with a new Gainesville,Florida,location coming soon.With the opening of competition in the form of Camp Bow Wow and others,it appears that the dog day care product is moving into the _____ stage of the product life cycle.