A) computer-based networks that trigger actions by sensing changes in the real or digital world. B) software programs to measure the number of times an ad loads on a webpage. C) small, downloadable software programs that can run on tablet devices or smartphones. D) a failed marketing gimmick to advertise the benefits of smartphones. E) programs that can be used to organize large groups of people to form events on social networking sites. A) computer-based networks that trigger actions by sensing changes in the real or digital world. B) software programs to measure the number of times an ad loads on a webpage. C) small, downloadable software programs that can run on tablet devices or smartphones. D) a failed marketing gimmick to advertise the benefits of smartphones. E) programs that can be used to organize large groups of people to form events on social networking sites.

A) dating websites such as eHarmony. B) Internet browsers like Safari or Firefox. C) specific social media such as Facebook, Twitter, LinkedIn, and YouTube. D) the replacement for e-mail to send private digital messages. E) social media websites that are the high in self-disclosure but low in media richness. A) dating websites such as eHarmony. B) Internet browsers like Safari or Firefox. C) specific social media such as Facebook, Twitter, LinkedIn, and YouTube. D) the replacement for e-mail to send private digital messages. E) social media websites that are the high in self-disclosure but low in media richness.

A) a video-sharing website in which users can upload, view, and comment on videos. B) a virtual bulletin board and content-sharing social network that allows people to share images of their favorite things by creating customized, themed "boards" to categorize their images and then sharing them with other members of the community. C) a website where users create a personal profile; add other users as friends; and exchange comments, photos, videos, and "likes" with them. D) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. E) a website that enables users to send and receive messages up to 140 characters long. A) a video-sharing website in which users can upload, view, and comment on videos. B) a virtual bulletin board and content-sharing social network that allows people to share images of their favorite things by creating customized, themed "boards" to categorize their images and then sharing them with other members of the community. C) a website where users create a personal profile; add other users as friends; and exchange comments, photos, videos, and "likes" with them. D) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. E) a website that enables users to send and receive messages up to 140 characters long.

Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

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Figure 16-1 -One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "words" to "animation."

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Question 119

A publicly accessible personal journal and online forum for an individual or organization is ,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a .

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Question 120

Showing 101 - 120 of 161

Figure 16-1 -One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "words" to "animation."

Which of the following statements is true about Facebook?

An active receiver who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as

Mobile marketing continues to evolve; though applications are now typically designed for the small screen,in the future they are more likely to

As the content of a marketing website for a product moves from words to photos,videos,and animation,the media richness of the site

If a brand manager wants to explain the benefits of using a complex product to consumers,the best social network to use is

Apps are

11.What is one way in which the Internet has changed and evolved to Web 2.0?

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale.That firm should use the performance measure of

Cost per thousand (CPM)is a measure in which

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

Facebook continues to enhance its capabilities; it recently acquired

Another term sometimes used interchangeably with social media is

A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

Online content that shows a significant degree of creative effort,and thus is more than simply posting a newspaper or magazine article on a personal blog,is a criterion of

Social networks are

What is the key marketing objective for advertising on social networking sites?

Pinterest is

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement this social network?

A publicly accessible personal journal and online forum for an individual or organization is ,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a .

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

Figure 16-1 -One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "words" to "animation."

Which of the following statements is true about Facebook?

An active receiver who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as

Mobile marketing continues to evolve; though applications are now typically designed for the small screen,in the future they are more likely to

As the content of a marketing website for a product moves from words to photos,videos,and animation,the media richness of the site

If a brand manager wants to explain the benefits of using a complex product to consumers,the best social network to use is

Apps are

11.What is one way in which the Internet has changed and evolved to Web 2.0?

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale.That firm should use the performance measure of

Cost per thousand (CPM)is a measure in which

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

Facebook continues to enhance its capabilities; it recently acquired

Another term sometimes used interchangeably with social media is

A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

Online content that shows a significant degree of creative effort,and thus is more than simply posting a newspaper or magazine article on a personal blog,is a criterion of

Social networks are

What is the key marketing objective for advertising on social networking sites?

Pinterest is

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement this social network?

A publicly accessible personal journal and online forum for an individual or organization is __________,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

A publicly accessible personal journal and online forum for an individual or organization is ,whereas a website whose online content is created and edited by the ongoing collaboration of end users is a .