Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

Figure 16-4 -Recalling Figure 16-4,which social network has both the second highest number of users and the second highest monthly market share of visits?

Based on its ability to interact with a world of connected devices,the ________ is fast becoming "the digital remote control for the real world."

YouTube is

The product life cycle is of most concern for which app?

Figure 16-4 -Recalling Figure 16-4,which social network has both the highest number of users and the highest monthly market share of visits?

A blog is a

All of the following are the four more widely used social networks discussed in the textbook based on their impact to both consumers and organizations except which?

As a performance measure for social networks,the number of page views divided by visitors in a given time period is referred to as

The convergence of real and digital worlds is the result of

Web 2.0 is a term that describes

In what way are traditional and social media similar?

The website that enables users to send and receive messages up to 140 characters long is

At the present time,StuffDOT sees which of the following social networks as its direct or principal competitor?

As a performance measure for social networks,the interaction rate is

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal,the level of self-disclosure

All of the following are social media performance measures except which?

Performance measures for social media are divided into two types:

The business-oriented website that lets users post their profiles and connect to a network of businesspeople is

Which of the following statements about Facebook is most accurate?

All of the following are differences between social and traditional media except which?