Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

The marketing challenge for the brand manager using a Facebook page is to post and create content that will generate the best response.This goal can be accomplished by all of the following except which?

Figure 16-4 -Recalling Figure 16-4,which two social networks are similar in terms of number of users,while the one with fewer users has a larger market share of visits indicating more frequent use?

YouTube would be an excellent social network to advertise all of the following products which?

Online media where users submit news,photos,and videos often accompanied by a feedback process to identify popular topics are referred to as

In using __________,brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards,or that users will follow the links back to their websites.

The __________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

A web page that serves as a publicly accessible personal journal and online forum for an individual or organization is referred to as a

A wiki is a

Social media are

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is most accurate?

As a performance measure for social networks,the total number of people who connect with a post (for example,"like" or make a comment)divided by the total number of people seeing the post is the

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?

In social interactions,a favorable image is affected by the degree of self-disclosure of a person's thoughts,feelings,likes,and dislikes.Greater self-disclosure is likely to __________ one's influence on those reached.

The performance measure for social networks known as average page views per visitor is the number of

The various forms of online media content that are publicly available and created by end users is referred to as

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

__________-enabled smartphones give mobile consumers access to online ads,local restaurant promotions,and time-sensitive discounts at retailers.

All of the following are true about StuffDOT except which?