Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

Which social network has found a niche in helping small business networks reach potential customers,as well as filling its traditional role of connecting job seekers and jobs?

In classifying social media,self-disclosure is

Where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad-is referred to as a

Discuss the differences between traditional print media and social media with regard to audience reach,expense and access,training,delivery,permanence,credibility,and social authority.

Twitter can be a good source of information about a brand or product because of its

If a brand manager wanted to use LinkedIn to promote his or her brand,the best option would be to

A recent study found that a "like" or a "friend" to a brand's Facebook page is worth __________ in terms of product spending,brand loyalty,and "propensity to recommend" the site to others.

All of the following statements about user-generated content (UGC)are true except which?

The convergence of real and digital worlds has been made possible by all of the following except which?

Performance measures for social media are

Even very successful video game apps can reach the decline stage of the product life cycle quickly,so Clash of Clans and Candy Crush Saga video games have sought to ________ to address this challenge.

Compared with earlier forms of the Web,Web 2.0

What are social media? Give two examples.

In classifying social media,the degree of acoustic,visual,and personal contact between two communication partners is referred to as

Describe the communications process of both traditional media and social media.

As a performance measure for social networks,share of voice is

After Michael Drysch made his phenomenal hook shot in the Carmex and LeBronJames.com Half-Court Hero promotion,the footage went viral and earned Carmex over 500 million media impressions across TV,print,online,and social media.The lesson here is to

The number of times a Facebook page is loaded in a given time period is referred to as

StuffDOT's vision is to

The social network primarily used for professional networking and job searching is