Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

In classifying social media,media richness is __________,whereas self-disclosure is __________.

What is the role of a brand manager in advertising on social media like Facebook?

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing __________ and the characteristics of a site's visitors.

What is another term that is sometimes used interchangeably with social media?

Figure 16-1 -One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "impersonal" to "very personal."

The social network that is used solely for sharing videos is

Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time)and __________ (if someone visits five times in one day,he or she is counted once).

Social media deliberately seek to ensure that the message does not end with an individual receiver.Social media first seek to reach

Users or members of social networks are

Traditional media (the sender)use one-way communication directly to the ultimate consumer to advertise marketers' products.These consumers are therefore referred to as

A fan source is

Individuals who have registered on a social networking site by completing the process involved,such as providing their name,an ID (usually an email address),and a password,as well as answering a few questions (date of birth,gender,etc.)are referred to as

User-generated content

All of the following are tips experts recommend to student job seekers using LinkedIn except which?

What is a "dot" on StuffDot?

The number of people who have opted in to a brand's messages through a social media platform at a given time are referred to as

Companies such as Hewlett-Packard and Frito-Lay routinely monitor ________ to gain insights into customer complaints and suggestions.

Facebook is

Carmex partnered with LeBron James by using which of the following social networks to conduct a scavenger hunt with short,real-time clues to the location of a prize?

To create a successful advertising campaign on Facebook,a good strategy is for a brand manager to use it to