Exam 1: Creating Customer Relationships and Value Through Marketing

All of the following are examples of products or services that satisfy a consumer need except which?

A live theater performance cannot be touched like a physical object,but is still considered a product.To a marketer,this is an example of

Define needs and wants.Can marketing shape a person's wants? Explain your answer.

Which of the following is an example of time utility?

Goods,services,and ideas all can be marketed.Define goods,services,and ideas and give at least one example of each.

A marketing program refers to

From its inception,Chobani wanted to place its yogurt where?

To attend a winter concert presented by the community chorus,every person had to donate one unwrapped toy at the concert hall door.The donation is most closely related to the __________ element of the marketing mix.

All of the following are departments within a typical organization except which?

The Apple iPhone is rated by Consumer Reports as being one of the best smartphones in the industry.Define customer value.In what ways do you think the Apple iPhone provides value for its customers?

When a company places an ad on Google,the action is a tactic of the __________ element of the marketing mix.

Utility refers to

In marketing,the idea of exchange refers to

The benefits or customer value received by users of a product is called

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?

Organizations such as American Airlines,U.S.Bank,and the Red Cross each provide customers with a product that is typically called

Which of the following is the best example of an organizational buyer?

Relationship marketing refers to

The element of the marketing mix demonstrated when an art gallery suggests a $2 donation at the door is

Social responsibility is