Exam 1: Creating Customer Relationships and Value Through Marketing

.Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth.You plan to sell your product on an Internet website,which you will advertise on late-night television.You are also hoping to obtain free publicity to place stories in men's fashion magazines.You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling.Using the information provided,identify each element of your marketing mix.

Ultimate consumers are

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

One challenge faced by organizations is that each must ______ the interests of countless other people,groups,and forces that interact to shape the nature of its actions.

All of the following constitute the four Ps of the marketing mix except which?

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer for Colgate,when launching a new version of the toothpaste?

Conducting marketing research is an excellent way to address the first objective in marketing,which is to discover consumers'

Organizational buyers are described as

All of the following are environmental forces that affect an organization except which?

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color,reducing both food and plastic waste.This is an example of creating __________ utility in the case-ready meat category.

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

For marketing to occur,there must be two or more parties involved.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

The uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces are referred to as

The founder of Chobani,who won the 2013 Ernst & Young World Entrepreneur of the Year award,is

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.

Effective marketing benefits society because it

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes __________ utility.

What is the definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing,accounting,etc.).Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

The best description of the market for cosmetic dentistry,where costs can be as much as $15,000 for teeth straightening and whitening,is