Exam 1: Creating Customer Relationships and Value Through Marketing

Marketing seeks to discover the needs and wants of prospective customers and satisfy them.Essential to this process is the idea of exchange,which refers to

All of the following are current or prospective distribution channels for Chobani yogurt except which?

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of

Today,the standards of marketing practice have shifted from the interests of producers to the interests of

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a

An organization that focuses its efforts on continuously collecting information about customers' needs,sharing this information across departments,and using it to create customer value is said to have a

Why are you,as a student,already somewhat of a marketing expert before taking this course? Provide a specific example from your own personal experience and relate it to something you just "formally" learned about marketing.

Why do some marketers feel that environmental forces are not entirely outside their influence?

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

Those who have flown on Singapore Air have experienced firsthand the great food that is served during the flight,the friendliness of the flight attendants,and the comfortable seating.Singapore Air creates customer value by providing its customers with

The United States Army was both praised and criticized for its use of a popular video game,America's Army,which was designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the Army's military environment.The game was designed for "boys 14 years or older," which represent the Army's

You change the oil in your car yourself and dump the used oil down the sewer drain that ultimately flows into the local river.Oil manufacturers know this is not an isolated occurrence,so should they be concerned?

A target market refers to

Marketing managers use a combination of four tools in order to develop a complete marketing program to reach consumers.Briefly define these four tools.

A factor that might doom a product in the marketplace is referred to as

Some people may assume that for a marketer,the only thing of value for which he or she would "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

The value to consumers that comes from having the offering available when they need it constitutes __________ utility.

Satisfying consumer needs is accomplished by

In the performing arts world,box office technology has remained virtually unchanged since the 1980s.Tessitura is trying to change that by tracking every patron transaction,including ticket purchases,fund-raising,volunteering,and gift shop purchases,in one database.The information can help symphonies,operas,and theaters develop customer profiles to tailor sales messages to specific individuals.Tessitura will allow arts groups to engage in

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.